Digital, Marketing & Communication Manager

Mama Shelter is a vibrant, design‑driven hospitality brand founded in 2008 by the Trigano family (co‑founders of Club Med). The brand creates lively, eclectic urban spaces blending creativity, community, affordability, and exceptional service. Collaborating with local partner (Lucrum Capital Pte Ltd), Mama Shelter is part of Ennismore, a global collective of creative hospitality brands in joint venture with Accor.

The title and remuneration will be commensurate with experience.

Job Summary:

The Digital, Marketing & Communications Manager is responsible for developing and executing the overall marketing, digital, and public relations strategy for Mama Shelter Singapore Orchard, a lifestyle hospitality brand under the Ennismore/Accor Group.

This role leads all branding, communications, digital marketing, and event-driven initiatives that strengthen the property’s market positioning and drive revenue across Rooms, F&B, and Events.
The position requires a strategic leader with cross-functional coordination skills and a strong command of digital performance marketing, brand storytelling, and reputation management.

Key Responsibilities:

Strategic Planning & Leadership

• Develop and implement the annual marketing and communications plan, aligning with business and brand objectives.
• Manage and track the overall marketing budget, forecasting expenditures and ensuring cost efficiency and maximum ROI.
• Lead and supervise the Marketing & Communications team, including executives and interns, ensuring consistent brand delivery and professional growth.
• Collaborate with senior management and Accor/Ennismore’s regional teams to align global brand standards and local market activation.
• Present monthly performance reports and marketing ROI analyses to management.

Digital & Marketing Operations

• Drive integrated digital marketing campaigns (Google Ads, Meta, TikTok, Xiaohongshu, etc.) to increase brand visibility, engagement, and direct bookings.
• Oversee the hotel’s website and third-party listings to ensure accurate, timely, and optimized content updates.
• Develop and approve content calendars across social media platforms, ensuring consistent tone, creativity, and storytelling.
• Partner with digital agencies to manage paid media performance and conversion optimization.
• Supervise the use of CRM and loyalty tools to execute targeted email marketing, guest segmentation, and personalised offers.
• Ensure all marketing activities comply with brand guidelines, legal standards, and data protection policies (e.g., PDPA).
• Maintain the hotel’s marketing asset library (photo, video, artwork) with updated, high-quality creative materials.

Public Relations, Events & Guest Engagement

• Manage press relations, influencer collaborations, and media partnerships to generate strong editorial coverage.
• Conceptualise and execute PR events, media activations, and creative brand campaigns that strengthen visibility in the local and regional market.
• Develop and maintain long-term relationships with journalists, KOLs, and media outlets to build continuous brand advocacy.https://careers.accor.com/global/en/job/digital-marketing-and-communication-manager-in-mama-shelter-singapore-opening-september-2025-sing-jid-94557