Director of Sales

The Director is a strategic leader responsible for driving revenue growth, optimizing marketing initiatives, and providing interim leadership during periods of transition, expansion, or restructuring.  This role is ideal for a seasoned executive who thrives in fast-paced environments and can quickly assess, strategize, and execute sales and marketing plans to stabilize and elevate performance.

This role also requires an understanding of Group Sales.  This position will be responsible for identifying, developing, and maintaining accounts to drive revenue and market share growth within the luxury consortia segment for the IHG Luxury, Lifestyle & Managed hotels.  You will work with each participating hotel within Commercial Services to grow each property’s group segment revenue goals and manage customers’ day-to-day needs while identifying viable opportunities for deliberate initiatives designed to improve operational and financial performance.

Key Responsibilities:

Leadership:

• Provide hands-on leadership during vacancies, transitions, or new openings.
• Conduct operational assessments and implement performance improvement plans.
• Train and mentor sales and marketing teams to ensure continuity and excellence.
• Deliver regular performance updates to regional and corporate leadership with clear KPIs.
• Sales Strategy & Execution:
• Lead and manage all sales efforts across group, negotiated, luxury sales, and catering segments.
• Utilize IHG systems such as Merlin, Concerto, Amadeus and Salesforce to manage performance and reporting.
• Analyze STR reports, market trends, and business mix to optimize pricing and positioning.
• Build and maintain relationships with key accounts, travel planners, and corporate clients.
• Oversee RFP responses, contract negotiations, and revenue-driving initiatives.

Marketing & Brand Compliance:

• Execute property-level marketing plans aligned with IHG brand standards and global campaigns.
• Collaborate with IHG’s digital marketing and loyalty teams to enhance online presence and leverage IHG One Rewards.
• Manage local promotions, partnerships, and community engagement to boost visibility and bookings.
• Ensure brand consistency across all guest touchpoints and marketing channels.

Qualifications:

• Bachelor’s degree in Hospitality, Business, Marketing, or related field
• 8+ years of progressive hotel sales and marketing experience, including leadership roles.
• Strong understanding of revenue management, distribution, and loyalty strategies.

Skillshttps://careers.ihg.com/en/job-details/?jobref=Director+of+Sales+-+Luxury+Lifestyle+and+Managed+Hotels+US+Remote%7cUS%7c163277#168542