Assistant Manager – Digital Marketing

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By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS”

• Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
• Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
• Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production

• Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines

• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotel’s online reputation
• Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotel
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

• A minimum of 3-4 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
• A degree in marketing / digital marketing
• Excellent English, both verbal and written
• https://careers.accor.com/global/en/job/assistant-manager-digital-marketing-in-novotel-hyderabad-convention-centre-hyderabad-indi-jid-100962