JOB SUMMARY
The Cluster Assistant Director of Content will lead the development, governance and execution
of the destination content strategy across all Marriott Luxury properties within the cluster. The
role is responsible for ensuring every piece of content—from campaign assets and social
storytelling to sales collateral, destination itineraries and partner communications—supports
brand positioning, drives demand and delivers a consistent luxury narrative.
Working closely with Marriott International, Red Sea Global, Saudi Tourism Authority, regional
marketing teams and commercial stakeholders, this role will establish a best-in-class content
ecosystem that supports digital marketing, PR, social media, sales, revenue generation and
destination partnerships.
Develop destination-first storytelling that showcases the unique positioning and experiences for
each or our Marriott Luxury, The Red Sea and AMAALA portfolio of resorts and experiences
across the portfolio
• Ensure content relevance for priority source markets, aligning with regional demand
drivers and seasonal travel patterns
• Improve efficiency and consistency in content production across properties and brands
• Strengthen collaboration with regional marketing, digital, social, and PR teams
• Support campaign performance, SEO visibility, and social engagement
Key Responsibilities
Content Strategy
• Develop and lead property focused content strategy
• Align content with priority source markets and seasonal travel demand.
Creative Direction
Provide creative leadership across all visual storytelling by ensuring:
• Consistent luxury brand standards
• Editorial quality
• Destination authenticity
• Premium production values
• Brand differentiation
Source Market Localization
• Ensure content resonates with key international markets through cultural insights, travel
motivations, and localized messaging.
• Partner with regional marketing teams to tailor campaigns for priority feeder markets.
Content Governancehttps://careers.marriott.com/cluster-assistant-director-of-content-social-media/job/B69F5847980B5675AB493F39E02B0F4D
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