Cluster Marketing & Communication Manager

“Why work for Accor?

Guided by our purpose “Pioneering the Art of Responsible Hospitality, Connecting Cultures, with Heartfelt Care.” we empower every team member to bring their passion and creativity to life.

At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe.

Joining the team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.

Execution & Organizing

1. Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
2. Monitor industry, cultural, and travel trends; conduct competitive analysis.
3. Execute public relations activities for the hotel based on its marketing goals.

Brand Identity & Communications Messaging

1. Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) channels.
2. Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
3. Implement global/regional brand campaigns using provided guidelines and assets.
4. Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per brand guidelines.

Public Relations & Media Relations

1. Execute PR and media activities per annual strategy, covering F&B, Rooms, SPA, Leisure, MICE.
2. Update media kit with fact sheets, executive bios, imagery, and brand content.
3. Support press events, visits, and familiarization trips to boost hotel exposure.
4. Draft news releases, articles, and executive statements to enhance brand storytelling.
5. Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
6. Respond promptly to media inquiries and assist with crisis communication protocols.

Campaign Development & Execution

1. Implement multi-channel campaigns aligned with annual plans and brand guidelines.
2. Support brand activations, sponsorship, media partnerships, events, and experiences ensuring creative excellence and maximizing engagement and interest.
3. Track campaign performance and recommend optimizations based on data insights.

Agency & Partner Management

1. Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
2. https://careers.accor.com/global/en/job/cluster-marketing-and-communication-manager-in-moevenpick-hotel-and-apartments-bur-dubai-dubai-un-jid-107188