Director of Sales and Marketing

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Reporting to the General Manager, responsibilities and essential job functions include but are not limited to:

• Develop Sales strategies & tactics that align and support the hotels strategic plan
• Takes an active role in regional tourism organizations and participates in sales activities both on and off-property
• Demonstrate leadership in Revenue Management, ensuring revenues/yields are maximized based on demand and growth requirements
• Identify opportunities to increase on-going and additional revenue streams and create value by challenging existing processes, encouraging innovation and driving necessary change
• Provide market intelligence & economic trends and adapts sales strategy to exceed guest expectations, generate increased revenue and ensure competitive positioning in our marketplace
• “Hires the Best” for the property-based Sales and Marketing leadership team and provides on-going coaching, training and action plans to promote development of Managers and their direct reports
• Work in collaboration with GSO’s to maximize business results
• Identifies and develops marketing communication activities, analyses marketing opportunities, develops and executes creation and distribution of collateral (online and traditional) to support business goals and destination awareness
• Manage local Public Relations initiatives and work in collaboration with regional Director of Public Relations for National/International opportunities
• Develop strong partnerships with local and external organizations to further brand/product awareness and advises brand and regional teams of brand growth opportunities
• Leads and supports the on property Conference Services team. Ensures follow-up and actions plans to build ‘Voice Of Guest’ results and meeting planner
• Prepares weekly, monthly, quarterly and annual reports as required and analyses external reports and resources to establish hotel’s market positionhttps://careers.accor.com/global/en/job/director-of-sales-and-marketing-in-sofitel-mumbai-bkc-mumbai-india-jid-112830