Digital Marketing Manager

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

When you think about Four Seasons, we hope unparalleled luxury comes to mind. But what is luxury, really? Our answer may surprise you. To us, true luxury is a meaningful sense of belonging. It is a dedicated focus on how people want to be treated, grounded in the genuine care you experience during your stay and defined by an abundance of humanity and generosity. This starts with our passionate team, welcoming you to be the centre of our world, anywhere in the world – and always with a distinctly human touch. The views are just the beginning at Four Seasons Hotel Sydney, located at the epicentre of the historic Rocks district, sparkling Harbour and buzzing CBD. Chic rooms and suites embrace the iconic attractions just steps away, while the award-winning restaurant and street front bar are destinations unto themselves.

About the role:

Working closely with and reporting to the Commercial Director, this critical role will lead the Digital and Communication activities for the Hotel and F&B outlets ensuring all activities align with Four Seasons brand standards while highlighting our core values: Connection, Character and Craftsmanship.

A core focus will be driving brand penetration, optimising paid media efforts and expanding the new to brand segment through data driven SEO and SEM strategies. A craftsman yourself, you will have a keen eye for storytelling and seek local opportunities to expose the hotel across various platforms.

What you will do:

• Support the Commercial Director to manage the digital and communications strategies of the Hotel with a proactive and creative approach to all digital and electronic marketing platforms
• Develop an annual Digital Marketing campaign plan, heavily focused on paid media (PPC, display, social ads) and search engine marketing (SEM) to drive traffic, increase conversions, and enhance the hotel’s brand penetration across digital channels
• Ensure all promotional activities uphold the five-star image of the Hotel, aligning with Four Seasons’ luxury positioning and maintaining brand consistency across all platforms
• Collaborate with strategic partners to design innovative co-branded campaigns that showcase the hotel’s unique offerings and craftsmanship, positioning the brand in front of new audiences
• Regularly track, measure, and report on the performance of SEO, SEM, and paid media efforts, focusing on metrics such as organic traffic growth, cost per acquisition (CPA), and customer lifetime value (CLV)
• https://careers.fourseasons.com/us/en/job/REQ10385449/Digital-Marketing-Manager