F&B Digital Marketing Executive

Opened in March 2026 as the first Fairmont hotel in Vietnam, Fairmont Hanoi is a luxury urban resort that celebrates Vietnamese heritage through elegant design, exceptional dining, wellness, and world-class event facilities. With 241 guestrooms, eight dining venues, a 1,100m² Grand Ballroom, and a commitment to heartfelt hospitality, Fairmont Hanoi is set to become the social epicentre of the capital and an exciting place to build a career in luxury hospitality.

Strategy and planning

• Build and run the monthly social media plan and content calendar across Facebook, Instagram and TikTok for our F&B outlets (plus any other channels we add).

• Plan campaigns around menu launches, seasonal promotions, holidays, events and outlet openings.

• Write creative briefs for the Content Creator/Graphic Designer and external photographers or videographers.

• Update our digital channels which may include, Facebook, Instagram, TikTok, Youtube, website, and other online channels.

Content and community

• Write captions, hooks and calls to action in the brand voice, in English and local language.

• Publish and schedule posts, Stories, Reels and short videos.

• Manage comments, messages and reviews daily; escalate complaints to outlet managers within agreed response times (in support with F&B Reservations team).

• Spot trends early and turn the right ones into fast, on-brand content.

• Coordinate with food bloggers, KOLs and influencers: shortlist, brief, track deliverables and results.

• Keep menus, photos, opening hours and promotions up to date on Google Business Profile and other platforms.

Reporting

• Track reach, engagement, follower growth, ad spend and conversions weekly and monthly.

https://careers.accor.com/global/en/job/f-and-b-digital-marketing-executive-content-in-fairmont-hanoi-hanoi-vietnam-jid-116313