The Paid Media Director is responsible for the centralized management of paid media investments across Greater China. This position serves as the primary owner of the company’s digital advertising ecosystem, bridging brand marketing and performance acquisition.
The Director will lead the strategic allocation of the media budget to drive two primary objectives: generating direct revenue through lower funnel marketing activities and establishing consistent market visibility across China’s diverse social and digital platforms. By managing external agency partners and collaborating with internal stakeholders, the successful candidate will ensure that all media activity is data-led, cost-efficient, and aligned with the company’s commercial targets for growth in the region.
What will I be doing?
Strategic Planning & Media Management
· Develop and implement paid media strategies that cover the full customer journey, from brand awareness to direct booking conversion.
This job listing was provided by Hospitality Job Vacancies. To apply, please use the link in the job description.
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