Director of Leisure Sales

SLS Playa Mujeres, part of SLS Hotels and Ennismore | Accor, is looking for a Director of Leisure Sales to lead and grow our leisure segment in one of the most competitive and exciting destinations in the Caribbean.

Core Competencies & Functional Knowledge

• Deep expertise in luxury hospitality standards and guest expectations within 5-star and ultra-luxury environments.
• Strong command of global distribution and consortia channels, including GDS, CRS, and luxury networks (e.g., Virtuoso, Amex FHR).
• Advanced knowledge of revenue management and pricing strategies, including forecasting, segmentation, and ADR optimization.
• Comprehensive understanding of luxury leisure sales cycles, including FIT, wholesale, and tailor-made segments.
• Solid financial and analytical acumen, including budgeting, ROI evaluation, and performance tracking.

Key Responsibilities

• Develop and implement a comprehensive leisure sales strategy targeting the luxury segment, driving revenue growth, market share, and ADR optimization.
• Build, manage, and expand strategic relationships with leading luxury consortia, including Virtuoso, American Express Fine Hotels & Resorts (FHR), Signature Travel Network, Traveller Made, and Serandipians, as well as top-tier tour operators and high-end travel agencies.
• Identify and capitalize on new business opportunities across key international markets, strengthening the hotel’s global footprint within the luxury leisure segment.
• Negotiate preferred partnerships, consortia agreements, and tactical campaigns to maximize production, profitability, and brand visibility.
• Work cross-functionally with Revenue Management, Marketing, and Distribution teams to align pricing strategies, targeted promotions, and luxury-focused campaigns.
• Represent the hotel at premier international luxury travel events (e.g., ILTM, Virtuoso Travel Week), trade shows, sales missions, and exclusive industry engagements.
• Monitor market trends, luxury travel behaviors, and competitor activity to ensure a strong and differentiated market position.
• Drive engagement and loyalty with key travel advisors, ensuring exceptional service delivery and consistent recognition of VIP and high-net-worth clientele.