Additional Information: This hotel is owned and operated by an independent franchisee, Seaway Hotel Corporation. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
Job Summary:
Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives. Partners with the Director of Sales to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives. Partners closely with other top-line disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies.
Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal and external communications through digital presence, including but not limited to property websites, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Articulates campaign performance regularly to General Manager, Sales + Revenue Management and Ownership. Leads a team of marketing professionals to execute strategies.
Responsibilities
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Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel to align with business priorities, in consultation with General Manager and property owners.
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Oversees execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objects are achieved and that revenue opportunities are maximized.
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Cultivates partnership and active participation in demand generation strategy development (SMR).
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Reconciles marketing plan monthly with accruals, forecast in conjunction with Controller.
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Serves as hotel brand guardian/liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.
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Partners with Revenue Management to develop and execute promotional strategy efforts.
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