Continuing you journey at Meliá is an opportunity to learn, grow and keep building your career within a global team. Here you can take on new challenges and access experiences and access experiences in different destinations, while remaining part of our family.
Are you ready to take the next step in your career with us?
REMEMBER: Before applying, you must inform your direct supervisor and/or Hotel Director, and your HR manager of your interest in participating in the internal selection process. Your line manager will not have the authority to authorize or halt your application, but must be properly informed.
MISSION: Directly responsible for the E-Commerce segment revenues for assigned MHI hotels ensuring budget compliance.
The position will cover China, Malaysia, and Indonesia (based in Shanghai, China)
OPERATIONS
STRATEGY
- Implement the defined sales strategy of the E-Commerce segment.
- Implement the E-Commerce strategy for the hotels under his responsibility, in coordination with the Revenue Management team and the eCommerce partner.
- Implement the sales strategy of the Contact Centre channel for each assigned hotel.
BUDGET
- Ensure the achievement of the revenue targets set for the E-Commerce segment in each of the assigned hotels.
- Support in the preparation of the annual revenue budget for the E-commerce segment ensuring alignment with the needs of the hotels.
- Follow-up with hotels on the investment dedicated to digital marketing, included in the hotel’s marketing budget.
SALES REVIEW
- Participate in weekly E-Commerce Partner committees (E-Commerce Sales Review).
- Participate in the weekly commercial reviews established for the hotels under their responsibility.
- Execute E-Commerce action plans.
- Execute commercial reviews with OTA Market Managers and establish objectives and action plans for each of the assigned hotels.
ACCOUNT MANAGEMENT
- Execute the necessary reviews to ensure the correct configuration of the hotels under his responsibility, in each of the accounts.
DIGITAL MARKETING
- Implement in coordination with Revenue Management and the Ecommerce Hub the strategy defined for each of the assigned hotels.
- Follow-up of participation in Destination Co-op and recommendations from MM on the use of Travel Ads to the Digital MK team.
- Be responsible for budget and investment strategies for China market (travellers to China hotels and China travellers to other MHI hotels)
- Define campaigns with specific period, implement media plans and follow up results with channels
- Manage content and creatives for China market
- Communicate with Global Digital information and trends of China travellers
CONTENTS
- Detect and coordinate with the Ecommerce Hub the changes necessary to ensure a high quality level of content in each of the hotels under their responsibility and review the subsequent implementation.
- Detect and notify all relevant changes, as well as the key selling points of the hotels under his responsibility, to the DIGITAL MARKETING & SERVICES team in order to guarantee an updated content in the paid social (advertising) strategy. “SEM Factsheets”.
PRICING
- Negotiate and coordinate in collaboration with Revenue Management, the campaigns of each of the assigned hotels and coordinate the upload with the Ecommerce Hub.
- Review the correct application of the implementation of the MHI pricing model in the E-Commerce segment.
- Execute audits to ensure the correct application of tariffs in the eCommerce segment and report any incidents.
- Ensure the correct uploading of offers to the Extranet in collaboration with the Hub and review the uploading of bids.
- Ensure the competitiveness of the assigned hotels.
PRE-OPENINGS
- Coordinate with the Ecommerce Hub the implementation of registrations in the own channel, OTAs and metasearch engines and review the subsequent upload.
REQUIREMENTS
EDUCATION AND TRAINING:
- Knowledge in Digital Marketing, Marketing, and/or Tourism.
- Mandarin language and Advanced English. A third language is a plus.
SPECIFIC KNOWLEDGE:
- Advanced knowledge of e-commerce platforms, OTAs, and Metasearch engines, as well as data analysis and tracking tools.
- Knowledge of digital marketing strategies, including SEO, SEM, social media advertising, among others.
- Analytical and teamwork skills.
- Creative attitude to develop new e-commerce strategies and campaigns to optimize targeted goals.
EXPERIENCE：3 years of experience in E-Commerce departments.
https://careers.melia.com/job/Shanghai-E-Commerce-Sales-Manager/1376359233/
