Manager Influencer Marketing

What you’ll do during a typical day:

• You will support Hilton’s influencer marketing plans by leading campaign delivery from end-to-end. This includes pre-planning (e.g., creator sourcing, scoping, budgeting, coordination), activation (e.g., briefing, creative development, media amplification) and post campaign needs (e.g., asset management, reporting).
• You will establish foundational processes within teams while being transparent and setting expectations.
• You will use your expertise in the creator space to identify and evaluate creators for partnership, while being mindful of Hilton’s priorities, social trends and upcoming cultural moments.
• You will manage communication across teams including leading talent-facing briefing calls, concepting with our agencies and guiding hotels on influencer best practices.
• You will support the production of influencer reports, adhering to our measurement framework and helping to translate performance into a business impact story.

How you’ll collaborate with others:

• You will work collaboratively with internal Hilton teams such as Social, Marketing, Media, Partnerships and Content on creator selection, creative concepting and media and platform strategy.
• You will work closely with our influencer agency to manage all aspects of campaign execution.
• You will work with creative agencies to ensure our influencer strategy is represented in broader, Enterprise marketing.
• You will work closely with Team Members at our hotels to guide them through the process, ensure they see value and educate them on influencer marketing best practices.

Projects Deliverables you’ll take ownership of:

• Lead campaign execution and fulfill media deliverables for brand, commercial and audience-led influencer campaigns and programs.
• Oversee execution of “always-on” content creator programming.
• Work closely with Regional Marketing on commercial priorities, leveraging creators to drive consideration for our hotels and destinations.

What It Takes to Make the Stay

You have these minimum qualifications:

https://efet.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1009/jobs/preview/209747