Marketing Manager

As part of Accor’s luxury portfolio, Sofitel Philadelphia offers a dynamic and entrepreneurial environment where leaders are empowered to drive performance, innovation, and exceptional guest experiences.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are, and you can find a job and brand that matches your personality. At Accor, we support you to grow and learn every day, ensuring that work brings purpose to your life so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write, and together we can imagine tomorrow’s hospitality.

Discover the life that awaits you at Accor:
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Sofitel Philadelphia at Rittenhouse Square

As Marketing Manager, you will lead the development and execution of all marketing and digital strategies for Sofitel Philadelphia, ensuring strong brand positioning, revenue growth, and market visibility. This role goes beyond traditional marketing to include active support of eCommerce performance across both direct and indirect channels, working closely with Revenue Management and Sales to drive demand and optimize distribution.

You will be responsible for storytelling, digital presence, campaign execution, and performance analytics, while ensuring alignment with Sofitel brand standards and Accor global strategies. This is a highly collaborative and strategic role requiring creativity, analytical thinking, and a strong understanding of the luxury hospitality landscape.

As part of the Commercial team, you will play a key role in elevating the hotel’s positioning—particularly around new product launches (such as suites), F&B activation, and local market engagement—while leveraging digital tools and emerging technologies to maximize impact.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Lead the development and execution of the annual marketing plan aligned with business objectives, brand standards, and market opportunities.
• Ensure consistent and elevated brand positioning across all touchpoints, reflecting Sofitel’s luxury identity and “art de vivre.”
• Drive storytelling and marketing initiatives, including content creation, partnerships, and experiential activations.

Digital & eCommerce Performance

• Support eCommerce strategy across direct channels (ALL.com, brand website) and indirect channels (OTAs, third-party platforms) in close collaboration with Revenue Management.
• Optimize digital performance through SEO/SEM, paid media, metasearch, and conversion strategies.
• Monitor and analyze website performance, booking trends, and digital KPIs to drive revenue growth.
• Ensure rate parity, content accuracy, and visual excellence across all distribution channels.

Campaigns & Content

• Plan, execute, and measure integrated marketing campaigns (rooms, F&B, events, suites, seasonal activations).
• Oversee social media strategy, content calendars, and community engagement.
• Manage content creation including photography, video, copywriting, and brand storytelling.
• Collaborate with agencies, influencers, and media partners to amplify reach and visibility.

Analytics & Performance Tracking

• Track, analyze, and report on campaign performance, ROI, and market trends.
• Leverage data insights to continuously refine strategies and improve results.
• https://careers.accor.com/global/en/job/marketing-manager-e-commerce-oversight-in-sofitel-philadelphia-at-rittenhouse-square-philade-jid-91843