Marketing Manager

JOB OVERVIEW:

• Manages the development, production and implementation of all marketing strategies, communications and related projects associated with the resort’s objectives.

DUTIES AND RESPONSIBILITIES:

• Primary liaison to the resort’s PR and Social Media agency partners, working to achieve optimum results against established goals and objectives.
• Run and analyze key marketing reports; adjust strategy accordingly.
• Articulates campaign performance to key stakeholders (GM, Commercial team, Ownership).
• Manage the social media calendar working with resort agency; oversee local social media content.
• Lead the development of programming, packages and activations.
• Manage website content and updates, working with corporate team to optimize brand.com and drive revenue.
• Manage asset development (photoshoots, videos and presentations) to ensure up to date content for website and commercial channels.
• Serve as the resort’s brand guardian/liaison, ensuring all marketing reflects brand tone of voice.
• Manage internal and external partners to verify deliverables that support the resort’s objectives.
• Partner with Revenue Management to develop and execute promotional strategy efforts.
• Responsible for development of partnerships (local and regional) to include radio
• Partner with F&B to create events for in-house guests and local patrons.
• Evaluate potential influencer profiles to determine suitability for the resort
• Host and ensure all press and influencers have an optimal on-property experience.
• Create itineraries, monthly and ad-hoc reports.
• Develop and manage marketing communications budget working with Cluster DOSM.
• Coordinate creation of menus, flyers and collateral with graphic designer (IC Dominica)
• Perform other duties as assigned.

Qualifications and Requirements:

• College degree plus 5 years marketing experience or equivalent combination of education and experience.  Related degree preferred.  Prior hotel sales experience preferred.  Must speak fluent English.
• Demonstrated communication skills to interact with guests, employees and third parties that reflects highly on the hotel, the brand, and the Company.
• Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
• https://careers.ihg.com/en/job-details/?jobref=Marketing+Manager+at+InterContinental+Dominica%7cUK%7c143718#438445