Digital Manager 数字营销经理

Contact Details

Office Address
Confidential information
Phone
Confidential information
Contact Name
Hospitality jobs
 Vacancies
Email
ceo@bhfirstconsulting.com

Share

Facebook
Twitter
LinkedIn

Digital Manager 数字营销经理

工作要求:

1.IHG 网站及 App。 HCM 内容平台的表现审计和内容刷新。定期审阅酒店在HCM 内容平台的 介绍、图片、以及视频等信息,以确保最大化自然搜索相关性及预定流内的转化。
2.IHG 会议微信小程序 – 确保相关内容始终为最新的。
3.IHG尚悦会微信小程序–提升尚悦会小程序在酒店相关部门的认知度。确保相关客户及销售人员最大化使用此工具。确保信息的完整和准确。
4.IHG 微信商城:
o产品提交 – 与收益管理、餐饮等相关部门通力合作设计产品确保竞争力和并符合酒店定价体系。
o产品上架与下架。
o订单管理、核销管理。
o私域流量(酒店粉丝群等)运营
o业绩分析与回顾。
5.遵循IHG支持中心年度的营销日历 (包括会员相关、品牌相关、及目的地相关)。
6.参与 ‘Ignite’ 数字营销项目,定期与支持中心的商务及营销团队共同优化酒店相关关键词。
7.根据酒店的需求参与‘boost’数字化营销项目,针对直销渠道进行进一步引流。
8.与区域营销团队和兄弟酒店通力合作,提升跨酒店线上营销。
9.与渠道的市场经理进行定期的市场回顾,特别关注酒店在不同渠道的质量评分,并通过对应的行动提升分值。
10.定期对HCM 或者OTA后台内容进行审核,确保内容更新并对受众具有吸引力。
11.内容评分管理,定期进行跨团队的内容讨论,发现评论中体现的跨不同部门的问题并加以整改提升。
12.价格一致性。确保支持中心所确认的价格一致性政策得以贯彻。
13.直连。定期确认酒店的直连准确性,将直连中出现的问题与支持中心相关团队进行沟通与协调。

14.直播、内容平台(抖音及小红书等), 及‘KOX’合作

15.对平台、KOX 及供应商准确传递酒店不同品类产品的卖点。
16.与相关部门,如收益管理、运营等部门协同,负责产品生成。
17.设计酒店跨渠道的转化漏斗设计,不仅限于一次性收益,同时也注重长期的跨平台的效应。
18.与KOX及供应商协调内容生产,包括但不限于文章、直播、短视频等,与上述转化漏斗设计相协同。

19.本地生活渠道(如点评)的内容生成、餐饮相关产品的上传。线上评价管理。

 

https://careers.ihg.com/en/job-details/?jobref=Digital+Manager+%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e7%bb%8f%e7%90%86%7cIHG_en_ZA%7c146917#443472

This job listing was provided by Hospitality Job Vacancies. To apply, please use the link in the job description.

Related Offers

Senior Sales Manager

Job for: Locals

The beautiful Diplomat Beach Resort is seeking a dynamic Senior Sales Manager to join our high-performing team! Ideal candidates will bring experience in group and convention sales, with a proven ability to convert a high volume of leads into successful bookings. This oceanfront resort boasts 1,000 guest rooms, including 96 suites, and offers the ultimate South Florida escape with two beachside […]

United States

Event Manager

Job for: Locals

The DoubleTree by Hilton Hotel Washington DC – Crystal City is hiring an Event Manager!  This is an excellent opportunity for anyone that has a passion for events! Located near The Pentagon and Arlington National Cemetery, DoubleTree Crystal City offers modern accommodations, exceptional dining, and over 31,000 square feet of event space, including the iconic Windows Over Washington with stunning DC […]

United States
Mexico

Senior Event Manager

Job for: Locals

JOB DESCRIPTION After undergoing a transformative restoration, Waldorf Astoria New York is set to reignite its magnetic allure. Waldorf Astoria New York is seeking a Senior Event Manager to unveil a new era of luxury which embodies the spirit of New York City. With a fresh, modern expression of its rich, authentic legacy, Waldorf Astoria New York provides guests the exceptional […]

United States

Luxury group sales Manager

Job for: Locals

A Luxury group sales Manager will assist and collaborate in the Sales Team to maximises revenue opportunities through proactive selling and commercial management sales techniques. What will I be doing? As Luxury group sales manager, you will assist the Group Sales Director to lead a Sales Team that maximizes revenue opportunities through proactive selling and […]

Costa Rica