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1. Digital Marketing & Revenue-Driven Strategy
– Manage and optimize all digital revenue streams to maximize hotel revenue opportunities across online platforms.
– Drive direct bookings through the hotel’s IHG website, developing strategies to increase traffic and conversion rates.
– Develop and promote online packages in collaboration with the Revenue Team, ensuring seamless execution and performance tracking.
– Oversee direct booking links, package promotions, and meta-search optimizations.
– Execute campaigns to drive day pass sales, strengthening the hotel’s digital presence for leisure offerings.
– Ensure all website promotions, offers, and packages remain updated and aligned with hotel goals.
– Manage Online Travel Agencies (OTAs) such as Booking.com, Expedia, and Agoda, ensuring rate parity, content accuracy, and revenue optimization.
– Optimize IHG Boost campaigns and paid digital promotions to maximize bookings and conversions.
– Conduct competitor analysis, benchmarking the hotel’s positioning against the market.
– Maintain and update digital kiosks, online content, and in-house promotional materials.
2. Copywriting & Content Management
– Write and edit website copy, landing pages, digital ads, and promotional materials, ensuring engaging and SEO-optimized messaging.
– Coordinate with IHG corporate teams to ensure timely content updates across IHG platforms and external booking sites.
– Ensure all photography and visual content meet brand standards before publication.
3. Digital Coordination, Offline Marketing & Project Management
– Ensure that all in-house marketing collateral (posters, digital screens, brochures, menus, in-room materials) aligns with brand guidelines.
– Oversee photoshoots to ensure high-quality visual assets.
This job listing was provided by Hospitality Job Vacancies. To apply, please use the link in the job description.
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