Manager, Field Marketing

The Manager, Field Marketing, IHG Luxury & Lifestyle is responsible for the strategic execution of an effective digital marketing and website content strategy for hotels across the IHG Luxury & Lifestyle brands (InterContinental, Kimpton, Regent Hotels & Resorts, and Vignette Collection). This person will work with the IHG Luxury & Lifestyle Senior Manager to develop, implement, track, and optimize digital marketing campaigns to acquire new customers and deliver product/campaign volume goals. Digital encompasses SEO/SEM, integrated campaigns, paid search, display/banner ads, mobile, performance-based social media campaigns and general content management via our own sites (IWS, EWS and Brand.com), third party and paid sites. This individual will manage, maintain, and optimize the content while regularly reporting.

Your day to day    

• Serve as primary point of digital marketing contact for on-property General Managers, Directors of Sales & Marketing, and Directors of Revenue Management. 

• Effectively manage the property-level digital marketing budget for guest acquisition, retention, and driving direct channel contribution purposes deploying tactics to reach target audiences in the right place at the right time, via a range of channels including web, SEO/SEM, PPC, metasearch, travel ads, retargeting, paid social, affiliate and other key channels. 

• Regularly communicate and present insightful data to a set of properties within the IHG Luxury & Lifestyle portfolio to share performance and tailor digital marketing recommendations based on results. 

• Create timely reporting and conduct analysis providing synthesis and summarization of findings, including recommendations and action items.  

• Continuously monitor website content and make conversion-focused updates, keeping all target guest segments and property goals top of mind. 

• Create and manage all assets used in digital marketing campaigns, ensuring they are developed with the direct intention of driving conversions and ROI. 

  What we need from you    

• BS/BA Degree required in Marketing, Hospitality, Business, or related field  

• 8+ years of demonstrated experience developing and implementing multi-channel digital marketing strategies and tactics including SEO/SEM, email, PPC, social media, retargeting, etc. 

• Ability to proactively organize, prioritize, and balance multiple hotels, deadlines as well as property team relationships. 

• Highly motivated with exceptional organizational and multi-tasking skills and the flexibility to adapt quickly to changes in work objectives and available technologies 

• Exceptional attention to detail, with respect to written copy, graphic design, and data accuracy 

• Working knowledge of HTML, Metasearch, Google Ads, Meta, and Adobe Analytics 

• Proficiency in Microsoft Tools – particularly with Word, Excel, and Powerpoint

• Excellent interpersonal and written communication skills 

• A passion for technology and digital media, including knowledge of evolving best practices, web trends, and SEO/PPC 

Location -. This is a Remote- US role.   This expectation may be adjusted to evolve with the changing needs of the business.    

The salary range for this role is $58,844 to $95,000 This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.   

https://careers.ihg.com/en/job-details/?jobref=Manager+Field+Marketing%7cUS%7c146956#444456