Cluster Senior Director of Sales

An oasis immersed in well-being and nature, Raffles Sentosa Singapore is the first all-villa property in Singapore. Located on a clifftop, the new resort on Sentosa Island features 62 contemporary private pool villas surrounded by tropical gardens and views over the South China Sea.

Ranging from 230 square metres in size, each villa is a sanctuary for extended stays. As part of Raffles’ legendary welcome, guests will experience signature markers enlivened by the famous Raffles Butlers and a sustainably created Sentosa Sling. There will be five dining establishments, a spa offering next-generation wellness and a grand ballroom.

The Cluster Senior Director of Sales is a strategic and results-driven commercial leader responsible for driving top-line performance and market leadership for both Raffles Sentosa Singapore and Sofitel Singapore Sentosa. This role leads the Sales organisation across both luxury and lifestyle segments, shaping and executing a comprehensive revenue growth strategy across Luxury Consortia, Leisure, Corporate & MICE.

As a key member and Head of Department, the role partners closely with Revenue, Catering & Events, Marketing, Operations and Finance, to deliver sustainable growth, elevate brand positioning, and strengthen long-term client relationships.

What you will be DOING:

1. Commercial Leadership & Strategy

• Develop and execute a fully integrated cluster sales strategy aligned with overall business objectives, brand positioning, and market opportunities.
• Drive sustainable top-line growth, market share expansion, and profitability across both properties.
• Translate business goals into clear commercial action plans with measurable KPIs and accountability frameworks.

1. Sales Performance & Market Development

• Own total sales performance across:
  • Luxury Consortia
  • Leisure
  • Corporate
  • MICE
• Identify new demand generators, emerging markets, and strategic partnerships to diversify and strengthen revenue streams.
• Lead high-level negotiations with key accounts, global partners, consortia, and luxury agencies.
• Ensure optimal segmentation, pricing alignment, and channel strategy in partnership with Revenue Management.

1. Team Leadership & Talent Development

• Provide inspirational leadership to the cluster Sales organisation, fostering a high-performance culture.
• Recruit, mentor, and develop top commercial talent with clear succession planning.
• Set performance expectations, conduct regular reviews, and build strong accountability across the team.
• Promote collaboration and best-practice sharing between both properties.

4. Sales Performance & Reporting

• Set, monitor, and achieve annual revenue goals for the Luxury consortia segment.
• Track production of all consortia accounts and provide regular reporting and analysis to management.
• https://careers.accor.com/global/en/job/cluster-senior-director-of-sales-in-raffles-sentosa-resort-and-spa-sentosa-singapore-jid-79690