Assistant Manager – Digital Marketing

Pullman Chennai Anna Salai offers 232 stylish rooms, a swimming pool, fitness center, spa, two signature dining venues, versatile banquet spaces, boardrooms, and social lounges-ideal for business and leisure travelers. The hotel is perfectly equipped to host a wide range of MICE events, featuring versatile modular venues that can accommodate up to 400 guests, from intimate meetings to grand celebrations.

• Increase of qualified website traffic to portal.
• Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
• Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
• Display Advertising Campaigns – Manage relationship with display media agency, optimise and analyse campaign ROI
• Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travellers.
• Increase incremental revenue over need periods.
• Manage with key project team the implementation of tactical campaigns eg: Super Sale
• Manage relationship and key co-operative projects with tourism organisations / partners
• Email Marketing
• Coordination of Novotel Kolkata Hotels & Residences content for E Communication.
• To ensure consistency of message and offers that are revenue generating and meeting objectives.
• Using in-depth analysis of email marketing results to increase ROI.
• To proactively increase email database records from residence
• Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising.
• Co-manage advertising campaigns.
• Manage KPI’s to constantly improve website performance.
• Provide monthly reports to General Manager, Hotel Manager & Director of Marketing & Communications