Director of Digital

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

An urban oasis in the heart of the city. Set around a verdant inner courtyard, our hacienda-style Hotel puts the hectic urban hustle of Mexico’s vibrant capital city seemingly on pause, but only for as long as you’d like. Step outside our doors, and you’ll find yourself on the grand boulevard of Paseo de la Reforma, just a short stroll away from Bosque de Chapultepec and the trendy neighbourhoods of Condesa and Polanco. Want to know what makes Mexico City tick? Join us at Fifty Mils, one of the 50 Best Bars of the world, and taste the cocktails that are captivating Mexico City.

The Senior Director of Digital Strategy (SDDS) is a pivotal shared services role, supporting a collection of Four Seasons properties in Mexico with a shared goal of increasing both new to brand and new to property guests.  This encompasses the Four Seasons Hotel Mexico City, Four Seasons Resort Cabo Del Sol, Four Seasons Resort Costa Palmas at Los Cabos, Four Seasons Resort Naviva, Four Seasons Resort Punta Mita, and Four Seasons Resort Tamarindo. This position carries profit and loss responsibility and is compensated by the six hotels.

The SDDS role is critical in enhancing the digital presence and performance of the Four Seasons Mexico Cluster properties, requiring a blend of strategic oversight and hands-on management. The Senior Director of Digital Strategy reports directly to the designated Senior Commercial Directors within the Mexico Cluster with a dotted line to each of the other 5 properties’ Commercial Directors. Collaboration and alignment on digital prospecting initiatives across all properties are essential to the role’s success and the value it should deliver via efficiencies.

KEY RESPONSIBILITIES:

• Digital Platform Management: Oversee all Mexican Collection digital platforms used for hotel marketing, ensuring consistent brand messaging and alignment across properties.
• Media Strategy: Manage Mexican Collection investments in Paid Media and SEO, set strategies for Owned Media, and provide strategic direction for Earned Media placements in collaboration with the CD, PRD, DMM and Commercial team.
• Social Media Strategy: Advise on and align the Mexican Collection collaborative social media strategy with the broader digital strategy to ensure optimal performance and brand reinforcement
• Digital Content Creative: Collaborate with SCD/CD, PRD, and DMM on content creation for Mexico Collection, including video and photo shoots, to ensure digital content meets brand guidelines and supports marketing objectives.
• Channel Ownership: Take ownership of key Mexican Collection digital channels, including the Four Seasons website (fs.com), the mobile app, and other revenue-generating digital platforms.
• Brand Growth: Drive Mexican Collection hotel awareness and acquisition of new guests through digital channels while retaining and engaging loyal Four Seasons brand guests.

AGREED UPON TIME ALLOCATION:

                  75% of time on collective Mexican Collection Digital Efforts Outlined above.

• May include aligning on common need period messaging/offers and new initiatives

                  25% of time to be divided evenly between the properties, with general scope as

https://careers.fourseasons.com/us/en/job/REQ10366238/Cluster-Senior-Director-of-Digital-Strategy