Brand Manager

The Hoxton has just opened its very first hotel in Ireland in the beautiful capital city of Dublin. This coastal city is steeped in history, packed with green parks and brought to life through music, art and the best social eating and drinking. The Hoxton, Dublin is home to 129 bedrooms of varying sizes, a lobby bar, historic bar, large ground floor restaurant and lobby restaurant, in addition to another first for us – a nightclub.

Based in Dublin, reporting to the General Manager and working closely with the Head of Brand you will plan our programming and partnerships strategy, manage the relationships with our Hox Friends, act as the guardian of brand values and be the curator of the guest experience. You will constantly be looking for opportunities to improve the experience for guests, members and locals – from the tiny day-to-day details to the newsworthy big ideas, you’re always-on, spotting issues and opportunities and coming up with creative ideas, partnerships, offers and packages to encourage people to choose The Hoxton.

What you’ll do:

• Be part of the core team to launch The Hoxton in Dublin – ensuring the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike.
• Drive innovative thinking that delivers on brand and business goals – ensuring The Hoxton is a hotspot, whether that’s for somewhere to work, eat, drink, rest or play.
• Support the Head of Brand in delivering a local PR strategy, to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers, as well as driving awareness of other Hoxton properties and hotels to the Irish media market.
• Generate content and manage our local restaurant social media channels in Dublin with strategic input from our central comms team.
• Build a community of loyal Hox guests and fans – Hox Friends, Social Influencers, local professionals and opinion leaders – who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
• Develop local partnerships and activations in the hotel, city and country that reach new audiences, spread the word and help to position the brand in market.
• Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website.
• Deliver against the room and restaurant/bar commercial targets and work closely with the F&B, sales and revenue teams on ideas, offers and packages to achieve them.
• Oversee the guest journey (Hotel, F&B, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experiences.
• Manage the local marketing and graphic design budgets, working with the GM to plan, track and manage all spend.
• Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.