Social Media & Digital Marketing Executive

We are seeking a creative, proactive, and highly organized Social Media & Digital Marketing Executive to manage and grow the digital presence of two hotels, four restaurants, and five cloud kitchen brands under the Radisson Hote Muscat Panorama and Levatio Suites Muscat, a member of Radisson Individuals portfolios.

The role requires a dynamic individual with strong content creation abilities, guest engagement skills, and strategic marketing thinking to increase brand awareness, online engagement, guest interaction, and revenue generation across all digital platforms while maintaining Radisson brand standards.

The successful candidate will be responsible for daily social media management, content planning, guest communication, online reputation management, and digital promotion of special events, seasonal campaigns, and dining experiences.

Social Media Management

• Manage and maintain all social media accounts for:
  • 2 Hotels
  • 4 Restaurants
  • 5 Cloud Kitchen brands
  • Any additional accounts that might be added in the future
• Create and execute monthly social media content calendars.
• Ensure consistent brand identity, visual quality, and tone of voice across all platforms.
• Maintain Radisson brand standards and corporate guidelines in all published content.
• Plan and schedule engaging content, including:
  • Photos
  • Reels
  • Videos
  • Stories
  • Promotional campaigns
  • Event coverage
  • Seasonal activations

Content Creation & Creativity

• Develop creative marketing initiatives to increase followers, reach, and engagement.
• Coordinate content shoots and work closely with operations teams to capture high-quality material.
• Generate innovative ideas for:
  • Food promotions
  • Staycation offers
  • Special occasions
  • Corporate events
  • Festive campaigns
  • Community engagement
• Ensure all accounts remain active, attractive, updated, and visually aligned with luxury hospitality standards.

Guest Engagement & Online Communication

• Monitor and respond professionally to guest messages, comments, inquiries, and reviews across all platforms.
• Handle guest requests promptly and coordinate internally with hotel or restaurant operations when needed.
• Maintain high response standards and positive online guest interactions.
• Build strong online relationships with guests, influencers, and followers.

Google & Online Reputation Management

• Manage and maintain all Google Business profiles.
• Upload and update:
  • Promotions
  • Events
  • Photos
  • Announcements
  • Operational updates
• Monitor and respond to Google reviews professionally and promptly.
• Support reputation management initiatives to improve online ratings and guest satisfaction.

Marketing & Revenue Support

• Strategically promote special events, brunches, festive occasions, offers, and seasonal campaigns to drive revenue and footfall.
• Support restaurants and cloud kitchens in generating online orders and customer engagement.
• Work closely with operations teams to identify promotional opportunities.
• Assist in influencer collaborations and partnership campaigns when required.

Reporting & Performance Monitoring

• Track and analyze social media performance metrics.
• Provide monthly reports covering:
  • Growth statistics
  • Engagement performance
  • Campaign effectiveness
  • Audience insights
  • Recommendations for improvement
• Monitor competitors and industry trends to keep the brands competitive and innovative.

• Minimum 1–2 years of experience in social media management, preferably in hospitality or F&B.
• Strong understanding of Meta Business Suite, Instagram, TikTok, Facebook, LinkedIn, Google Business, and emerging social platforms.
• Experience in photography, videography, and content editing is highly preferred.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar editing tools.
• Excellent written and verbal communication skills in English. Arabic is an advantage.
• Strong organizational and multitasking skills.
• Ability to work under pressure and manage multiple brands simultaneously.
• Creative mindset with strong attention to detail and luxury presentation standards.

Core Competencies

• Creativity & Innovation
• Guest Engagement Excellence
• Brand Awareness
• Digital Marketing Strategy
• Content Planning
• Communication Skills
• Attention to Detail
• Hospitality Mindset
• Time Management
• Problem Solving

KPI Expectations

• Growth in followers and engagement rates
• Increased reach and online visibility
• Improved guest response time
• Positive online reputation and review management
• Increased attendance and revenue from promoted events
• Consistent high-quality content delivery across all brands

https://radissoncareers.com/job/social-media-and-digital-marketing-executive-in-muscat-oman-jid-33304