Market Sales Director

The Market Sales Director is a regionally based position whose primary goal is selling all IHG hotels within a given geographic market. They will act as an extension of the hotel sales team by booking Group meetings and Local Corporate Accounts at hotels within the defined market. They will prospect/identify/source new accounts in the local and regional market and work to secure room night business from those accounts in alignment with sales strategies, market strategies and IHG pricing strategies. They will also maintain a database of contacts for use in future sales efforts.

Key Accountabilities

• Lead regional sales efforts for a portfolio of IHG hotels to perform sales prospecting efforts, develop qualified sales leads and convert rooms business. This will be measured through various performance metrics to include consumed room night production and annual revenue goals.
• Develop regional account relationships with group meetings planners and regionally based corporate business accounts.
• Maintains key accounts list, lead list and prospect files for the purpose of converting business into IHG branded hotels.
• Manages various projects to streamline sales processes and efficiencies of the regional sales operations.
• In a collaborative effort with other business units, IHG sales teams and Hotel sales teams, this position will assist in developing the initial operating plan for the regional sales organization.

Key Skills & Experiences

Education –

• Bachelor’s or Master’s Degree in Hospitality, Marketing, Business, or a relevant field of work, or an equivalent combination of education and work-related experience preferred. Professional sales designations and/or certifications preferred.

Experience –

• 6-8 years progressive work-related experience in the hospitality (hotel) industry with at least 2 years in a multi-property sales role as well as demonstrated understanding of technical and business knowledge and understanding of multiple disciplines/processes related to the position.

Technical skills and Knowledge –

• Possesses strong sales skills and follows a sales process, using prescribed methods and practices.
• Understands and has experience in the local and regional markets.
• Has the ability to identify and plan sales activities in key feeder cities.https://careers.ihg.com/en/job-details/?jobref=Market+Sales+Director%7cGB%7c162427#166906