Group & Events Sales Executive

At Sofitel London St James, we redefine luxury by treating a stay as more than just a temporary pause—it’s an opportunity for guests to fall in love with a unique blend of refined luxury and playful indulgence. Our commitment to excellence transcends the ordinary, and we invite you to join a team that specialises in transforming stays into enchanting tales. We take immense pride in creating a playfully elegant and meaningful experience for both our guests and ourselves. Our commitment to fostering a workplace culture that values diversity, encourages professional growth, and recognises individual contributions ensures that each team member feels appreciated and empowered in their role. Apply now to embark on a career that transcends expectations and celebrates the art of hospitality.

Under the guidance of the Director of Commercial and Wellness, you will be responsible for coordinating all incoming Groups & Events enquiries. You will deliver an exceptional, personalised service with meticulous attention to detail, ensuring an outstanding client experience at every stage. This role requires a strong sales mindset, including the effective handling of group and event enquiries, preparation of tailored proposals, negotiation, conversion of business opportunities, and optimisation of revenue and profitability.

Key Responsibilities

• Demonstrate a thorough understanding of the Groups & Events Sales strategy and ensure its consistent and effective implementation.
• Proactively drive sales through persistence, initiative, and strong negotiation skills to secure new business and improve conversion rates.
• Maximise revenue opportunities through strategic selling of guest rooms and event spaces.
• Conduct site inspections and host prospective clients, including walk-in enquiries.
• Prepare and issue contracts and pro-forma invoices, and manage follow-up on deposits and final payments.
• Review and verify billing within Opera, issue final invoices, and gather post-event client feedback.
• Accurately maintain all client interactions, accounts, and activities within Delphi.
• Prepare detailed Booking Event Orders (BEOs), including floor plans, menus, signage, and all relevant documentation to ensure clear communication of client requirements.
• Ensure timely completion and distribution of BEOs, including communication of any last-minute updates to relevant departments.
• Produce weekly forecasts and review performance with the Groups & Events Sales Manager.
• Support financial processes, including purchase orders (POs) and commission accruals.
• Contribute to the development of Standard Operating Procedures (SOPs) and support team training initiatives.
• Prepare and review month-end reports with the Groups & Events Sales Manager.
• Liaise with external suppliers to ensure seamless event delivery.https://careers.accor.com/global/en/job/group-and-events-sales-executive-in-sofitel-london-st-james-hotel-london-united-kingdo-jid-95667