Marketing Manager

MISSION:

Development of the hotel’s MARKETING PLAN in accordance with the brand vision and in collaboration with the Marketing Partner, with a focus on positioning the hotel in local and international markets.

Furthermore, this position is responsible for implementing the hotel’s calendar of cultural and gastronomic activities, which constitutes the content platform for executing the communication, sales, and public relations strategy within the luxury strategy.

The person must have experience in Marketing, Communication and PR , and a deep knowledge of the latest trends in entertainment, culture, gastronomy, wellness, etc., both locally and internationally.

The candidate will conceptualize exceptional events, activations, and experiences to capture the interest of the target audience and position both the hotel and the brand, with a strong focus on communication, social media, and PR.

The activations will be managed together with local partners and in collaboration with the marketing partner, always aligned with the Sales and Operations strategy .

COMMUNICATION & PR:

• Creation and maintenance of the hotel’s Press Kit, ensuring it is always up-to-date with the latest news from melia.com.
• Management of all press, influencer, and creative profile requests.
• Daily communication with PR and social media agencies to promote hotel activations.

SOCIAL NETWORKS:

• Creating RFPs for the hotel’s social media agency.
• Participating in monthly meetings with the Marketing Partner and the brand team to ensure adherence to guidelines.
• Reviewing weekly calendars to guarantee content meets image and tone of voice standards. Overseeing the local agency’s content and proposing new ideas based on trends.
• Selecting and approving influencer stays in conjunction with the Social Media and PR teams.
• Identifying and creating “social touchpoints” (e.g., Instagrammable spots) within the hotel to encourage guests to interact with the brand and use hashtags.

PARTNERSHIPS:

• Point of contact for hotel partnerships, ensuring compliance with the marketing plan.

F&B PROMOTION & EVENTS (in collaboration with the F&B team):

• Creation of the F&B marketing plan (when the outlet is strategic).
• Creation of the F&B identity.
• Generation of communication synergies with the F&B operator and the brand.
• Identification of collaboration opportunities (live music, DJs, etc.) and coordination of events with the F&B/Guest Experience Director.

• Curatorship of the Cultural Program

• Sourcing and contracting artists for the Cultural Program, maintaining constant communication with them to ensure the smooth running of activities and foster positive working relationships within the program.
• Managing relationships with key clients, VIPs, press, and influencers.

PHOTO & VIDEO SHOOTINGS:

• Organization, coordination, and selection of materials for photo and video shoots (editorial and product).
• On-site attendance at photo shoots.
• Ensuring the correct use of content across all channels.
• Supervision of styling, props, and hotel needs, in coordination with the marketing partner and aligned with brand standards.

MELIA.COM:

Ensure that all hotel content is up-to-date on MELIA.COM and other key channels (through the marketing partner).

BRAND/HOTEL PRESENTATIONS:

• Creating and updating employee presentations, aligning the entire team with the marketing strategy.
• Creating presentations for partners.

SALES AND DESIGN MATERIALS:

• Development of promotional materials (promotions, fact sheets, presentations, trade shows, etc.).
• Mandatory collaboration with suppliers approved by the brand team.

BUDGET:

Control and execution of the marketing budget, reporting progress to the marketing partner and working closely with the Sales Director and the General Manager throughout the year.

https://careers.melia.com/job/Madrid-Marketing-Manager-Casa-de-las-Artes-%28Temporal%29/1407050433/