Director of PR and Marketing

As Director of PR & Marketing at The Park Gstaad, A Four Seasons Hotel, you will lead all public relations and marketing strategies to elevate the hotel’s presence within the luxury hospitality market.

Reporting to the Commercial Director, you will drive brand awareness, guest engagement, strategic partnerships, and revenue-generating initiatives while ensuring alignment with Four Seasons brand standards. The start date for this position is January 2027.

• Develop and execute public relations, marketing, and communications strategies supporting the hotel’s commercial objectives.
• Manage media relations, influencer partnerships, and press activities to maximise brand visibility.
• Oversee digital marketing, social media, and content initiatives across all channels.
• Lead brand positioning, storytelling, and collaboration with Four Seasons regional and corporate teams.
• Drive revenue-generating campaigns through targeted promotions, partnerships, and marketing initiatives.
• Monitor campaign performance, marketing effectiveness, and industry trends.
• Coordinate events, launches, and promotional activities that enhance awareness and guest engagement.
• Ensure compliance with brand standards, advertising regulations, and data protection requirements.

What you bring: