Senior Sales Manager – Chinese Market

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

To drive proactive sales activities and revenue generation from the Chinese market for Anantara Riverside Bangkok Resort and Avani+ Riverside Bangkok Hotel, with a strong focus on developing new business opportunities, maintaining strategic partnerships, increasing market share, and achieving revenue targets.

Key Duties & Responsibilities

• Develop and implement a proactive sales strategy for the Chinese market to achieve revenue and overall business objectives for both hotels.
• Identify and develop new business opportunities from Chinese travel agencies, tour operators, wholesalers, corporate accounts, MICE agencies, luxury travel networks and strategic partners.
• Build and maintain strong relationships with key decision-makers, buyers and influencers within the Chinese travel trade and corporate market.
• Conduct regular sales calls, client visits, presentations, site inspections, trade appointments, roadshows and sales missions in Thailand and key Chinese markets.
• Develop account plans for key existing and potential accounts, including revenue potential, production history, business opportunities and action plans.
• Manage and grow key accounts while continuously prospecting for new accounts to increase market penetration.
• Monitor competitor activities, market trends, customer behavior and distribution developments within the Chinese market and provide actionable recommendations.
• Collaborate with Marketing, Revenue, Reservations, Front Office, Events and other departments to ensure seamless execution of sales initiatives and client requirements.
• Identify opportunities within the MICE and group segment, including corporate meetings, incentives, conferences and events from Chinese clients.
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