RB&E Marketing Manager

About the Job

As Restaurants, Bars & Experiences (RB&E) Marketing Manager, you will build awareness, relevance and demand for the hotel’s restaurants, bars and experiences. Working closely with RB&E Operations and the Hotel Marketing team, you will develop commercially focused campaigns, compelling content, partnerships, events and digital initiatives that strengthen each outlet’s positioning, attract more guests and drive revenue.

Key Responsibilities

• Develop annual and quarterly marketing plans aligned with business priorities, key trading periods and revenue targets.
• Plan and execute integrated campaigns, promotions, events, activations, partnerships and seasonal initiatives.
• Serve as the key link between RB&E Operations and the Hotel Marketing team, ensuring aligned priorities and campaign calendars.
• Oversee social media, digital marketing, CRM campaigns and online content across relevant platforms.
• Create engaging content that showcases culinary and beverage talent, signature experiences, collaborations and destination stories.
• Coordinate photography, video, marketing collateral and other creative assets with internal teams, agencies and partners.
• Manage marketing budgets and monitor return on investment.
• Track campaign performance across awareness, engagement, bookings, visitation, guest acquisition and revenue.
• Monitor market trends, customer preferences and competitor activity to identify new commercial opportunities.
• Collaborate with restaurant, bar, culinary, commercial and marketing teams to deliver projects effectively and on time.

As RB&E Marketing Manager, We Expect You to Have

• A bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• At least five years of relevant marketing experience, preferably within luxury hospitality, restaurants, lifestyle, entertainment or premium consumer brands.
• Strong knowledge of digital marketing, social media, CRM, content creation and brand storytelling.
• Proven experience delivering integrated campaigns, events, partnerships and promotions that generate measurable results.
• A strong commercial mindset, with the ability to connect marketing activity to visitation, engagement and business performance.
• Strong written and verbal communication skills, with excellent attention to detail.
• An analytical mindset and the ability to interpret campaign results and market insights.
• Creativity, initiative and strong organisational and project-management skills.https://careers.mandarinoriental.com/jobs/rb-e-marketing-manager-bangkok-thailand