Area Director of Sales & Marketing

Leadership ​

• Deploy sales and marketing colleagues for comprehensive coverage of key markets, segments, and customers​
• Develop your team and improve their performance through training, coaching and feedback​
• Assign performance and development goals for colleagues; monitor achievement of revenue targets and course correct when needed​
• Drive a great working environment for your teams to thrive, creating synergy between the two resorts and a sense of one team​
• Develop and maintain great working relationships with key clients, guests, vendors and communities in local markets

Strategic Planning & Execution​

• Lead the strategic commercial plan for both resorts, working with Revenue Management and Marketing Communications​
• Implement strategies and programming that are tailored to the market segments of both resorts​
• With RM and GMs, analyze growth opportunities across key segments​
• Develop a strong sales strategic plan that maximizes high season revenue and creates shoulder season opportunities​
• Working with digital marketing and PR partners, develop and execute strategy to maximize awareness, interest, and realized revenues for the resorts

Cluster Sales Management​​

• Develop a comprehensive travel and trade show plan to maximize coverage and impact​​
• Work closely with Luxury Lifestyle Global Sales to coordinate sales plans​​
• Monitor sales deployment and performance of the sales team ​​
• Nurture a proactive sales culture and an effective prospecting program ​​​

Financial Management and Reporting​​

• Prepare departmental budgets and financial plans including both resorts’ commercial plan   ​​
• Create and implement commercial plans that drive measurable incremental occupancy, achieve RevPAR goals, food and beverage, and catering revenues​​
• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share,e and monitor performance to ensure actual sales meet or exceed established revenue plan  ​​
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends​​
• Coordinate activities to increase revenue and market share and monitor performance to meet or exceed established revenue plans ​​

Guest Experience​​

• Create programming at both resorts to drive incremental revenues​​
• Communicate special needs for arriving VIPs, large groups, and other key guests
• Lead marketing efforts to upsell guests on hotel services, offerings, and amenities​​
• https://careers.ihg.com/en/job-details/?jobref=Area+Director+of+Sales+and+Marketing+-+Grenada+and+Dominica+Hotels%7cUS%7c166081#173591