The position is responsible to execute eCommerce strategies effectively to implement for rooms and catering business. This position pulls through marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. Manage the day-to-day activities for social media channels. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role assists with building deep partnerships with their Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
CANDIDATE PROFILE
Education and Experience
Required:
• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred
OR
• 4-year bachelor’s degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.
CORE WORK ACTIVITIES
Digital Strategy Execution
• Verifies hotels’ eCommerce strategies are effectively implemented in the online platform
• Verifies compliance and participation in company promotions and eCommerce channels
• Promotes and protects brand equity
• Understand the working relationships between sales, revenue and F&B
• Demonstrates knowledge of job-relevant issues, products, systems and processes
• Executes annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, Sales & Revenue leaders and eCommerce leaders
• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns’ creative and media plans, partic
This job listing was provided by Hospitality Job Vacancies. To apply, please use the link in the job description.
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