JOB SUMMARY
Shapes and executes an overall marketing strategy. Communicates this strategy to the marketing team and other business units. Coordinates with sales management in order to ensure alignment of marketing and sales strategies. Evaluates past programs/events and develops new programs in order to generate tours and meet or exceed goals. Participates in the performance management, coaching, recruiting, and selection of the marketing workforce, and develops compensation plans that will maximize productivity.
CANDIDATE PROFILE
Education and Experience
• Bachelor’s degree or 4 years of equivalent work experience; minimum 2 years experience in a similar position.
Required Qualifications
• Proficiency in reading and writing English (additional language required for certain positions).
• Successful Candidates Will Be Willing To: Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills.
• Openness to adapt to different cultural contexts based on location Must be willing to work weekends and holidays as required by business needs.
JOB SPECIFIC TASKS
Developing & Executing Marketing Strategy
• Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
• Verify that pricing and communications regarding previews are consistent across all channels. Develop tour generation program initiatives, including but not limited to owner referral and reload programs, off-site locations, and travel partner promotions.
• Collect and analyze competitive intelligence (e.g., marketing programs/campaigns) to assist in the enhancement and development of current and future marketing strategy.
• Responsible for managing and implementing appropriate marketing mix to ensure attainment of overall marketing costs.
Managing Tour Flow & Guest Experience
• Manage the sales floor to verifythat guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations. Manage activation process from site’s perspective (own and resolve challenges as they arise).
• Monitor guest experience survey data, publish results for associate review, and follow up as appropriate.
Developing Programs for Generating Traffic Flow/Business
https://careers.marriott.com/cluster-director-of-marketing/job/7B6F7B3D2A1015CEBC5FAAE446EA8E76
This job listing was provided by Hospitality Job Vacancies. To apply, please use the link in the job description.
JOB DESCRIPTION With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & […]
Additional Information: This hotel is owned and operated by an independent franchisee, Savour Hospitality. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. […]
Contact appropriate individual or department (e.g., Sales, Data Administration, Accounting) as necessary to resolve guest calls, requests, or problems. Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott, including up-selling. Determine and give complimentaries to guests as gifts for their patronage (e.g., rewards points, show tickets, gift certificates). Promote awareness […]
