Commercial Director

About the location:

An urban oasis in the heart of the city. Set around a verdant inner courtyard, our hacienda-style Hotel puts the hectic urban hustle of Mexico’s vibrant capital city seemingly on pause, but only for as long as you’d like. Step outside our doors, and you’ll find yourself on the grand boulevard of Paseo de la Reforma, just a short stroll away from Bosque de Chapultepec and the trendy neighbourhoods of Condesa and Polanco. Want to know what makes Mexico City tick? Join us at Fifty Mils, one of the 50 Best Bars of the world, and taste the cocktails that are captivating Mexico City.

To direct and oversee all marketing activities with the support of teams including, Sales, Catering, Conference Services, Public Relations and Revenue Management for the Hotel and ensure that all activities and bookings are focused to yield maximum revenue per room occupied.

JOB FUNCTIONS:

People Leadership Skills

1.         Recruit, select and familiarise marketing department personnel with the Hotel and their functions.

2.         Train and guide marketing department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc.

3.         Conduct performance evaluations and follow up with Marketing department personnel.

4.         The ability to build a positive working environment.

Maximize Hotel Revenue

5.         Implement activities that positively impact hotel Rev Par performance

6.         Monitor competitive hotels to ensure continual market share improvement.

7.         Develop, co-ordinate, and implement programs to increase profitable sales in all product areas.

8.         Monitor and identify current and future business trends to ensure profitable sales in periods of low and high demand.

9.         Manage the hotel’s Yield Management program including the transition to a more robust dynamic pricing model.

10.       Ensure accuracy of definite bookings plus contracted group and corporate accounts.

Marketing

11.       Review and monitor competitive hotels so as to formulate recommendations on product and service enhancements to remain competitive

12.       Identify sources of business available to the hotel and establish priority marketing opportunities in the solicitation of that business.

13.       The ability to understand the different needs of market segments and implement

strategies/programs as appropriate to maximize profitability.

14.       Analyse the Hotel’s capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business.

15.       Develop and implement the Annual Marketing Plan.

16.       The ability to keep abreast of market trends and respond as needed.https://careers.fourseasons.com/us/en/job/REQ10345536/Commercial-Director-Director-of-Sales-Marketing