Director, Event Sales & Services

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• Employee discounts on hotel rooms, dining, and spa experiences at Accor and Fairmont properties worldwide
• Flexible and competitive healthcare benefit plans designed to meet the unique needs of you and your family, starting the first of the month following 30 days of employment
• 401(k) plan with a 100% match on the first 4% of employee contributions
• Learning programs to promote growth and development unlocking your full potential
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference through our Corporate Social Responsibility activities

Director, Event Sales & Services – Fairmont Sonoma Mission Inn & Spa (Hotel)

Are you a dynamic, service‑driven leader with a passion for orchestrating unforgettable events and elevating guest experiences through flawless execution? Join the team at Fairmont Sonoma Mission Inn & Spa as Director, Event Sales & Services, where Sonoma’s rich heritage, warm hospitality, and elevated luxury set the stage for remarkable gatherings. In this pivotal role, you’ll guide our talented Event Services team shaping every detail of our conferences and events to ensure they exceed expectations and reflect the essence of wine country’s most iconic destination.

What you will be doing: Reporting to the Director, Sales & Marketing, responsibilities and essential job functions include but are not limited to the following:

• Lead, mentor, and manage the Event Sales and Services teams, including recruitment, onboarding, performance management, and professional development
• Build a motivated, cohesive, and service‑focused team through coaching and ongoing training
• Develop and implement strategies to achieve or exceed catering revenue goals through effective forecasting, budgeting, and yield management
• Maximize profitability through strategic evaluation of business opportunities, optimal function space utilization, and careful management of catering mix and room rental revenue.
• Collaborate with the Director of Sales & Marketing on annual business planning, budgeting, performance metrics, and targeted marketing initiatives
• Identify market trends, competitive insights, and client feedback to adjust sales approaches and maintain a strong competitive position
• Build and maintain strong client relationships from inquiry through post‑event follow‑up, ensuring personalized luxury service and encouraging repeat and referral business
• Conduct site inspections, client meetings, and sales presentations as needed
• Ensure the timely creation and accurate distribution of event orders, conference agendas, contracts, and detailed event resumes
• Ensure function rooms and event spaces are maintained to luxury standards and prepared for all meetings and events
• Partner closely with Culinary and Operations to design customized menus and elevated event solutions
• Develop, implement, and uphold departmental SOPs, ensuring seamless communication between sales and operations teams
• Participate in key hotel meetings and represent the Events & Catering department within the hotel and local community
• https://careers.accor.com/global/en/job/director-event-sales-and-services-in-fairmont-sonoma-mission-inn-and-spa-sonoma-united–jid-83809