Director of Sales and Marketing

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The Director of Sales and Marketing for the hotel is responsible for overseeing the development, implementation, and management of all sales and marketing strategies to drive revenue, brand awareness, and customer satisfaction. This leadership role is focused on identifying new business opportunities, developing key partnerships, and ensuring the hotel remains competitive in the marketplace. The Director will lead a team of sales and marketing professionals to create and execute initiatives that promote the hotel’s services, amenities, and unique value proposition. Additionally, this position works closely with senior leadership to establish long-term business objectives, track performance metrics, and optimize the hotel’s overall market position. The ideal candidate will have a proven track record of success in the hospitality industry, exceptional leadership skills, and a deep understanding of market trends and customer needs.

• Ownership for overseeing commercial strategies for the new hotel. Your goal is to manage the asset by connecting strategy and business processes. Business processes should be designed to impact all revenue streams, including focus on Rooms, Catering, Food & Beverage and Marketing.
• Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel’s revenue goals and increase target market share performance.
• Produce hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on property leaders and regional support.
• Connect the performance needs for the hotel with the solutions designed by the Raffles brand enterprise, in each key segment the hotel serves.
• Work with Commercial Leadership to ensure that Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive market share.
• Work in conjunction with Brand E-Commerce teams to build & establish hotel B2B marketing, digital marketing, social media, public relations and communications channels. Guide these teams to ensure online hotel content is accurate and effective.
• Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
• Develop and execute departmental expense budget and forecasts.
• Must be able to train and monitor the group, transient and events contractual, legal and risk agreement practices, establish booking guidelines and pricing expectations, full knowledge of sales and events booking platforms and uphold all company policies and procedures associated with managing these systems.
• Develop and maintain detailed and real time knowledge of all competitor and market activity.
• Responsible for the execution of the Raffles Sales Incentive Program.
• Responsible for recruiting and retention of all sales and marketing roles.
• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
• Liaise with Global Sales, regional support and brand teams.
• Build strong relationships with CVB, be a community ambassador and network with associations/influencers.
• High level of engagement with customers from all sales segments.