Director of SalesDirector of Sales

The Director of Sales oversees day to day sales efforts of Senior Sales Managers, Sales Managers, Sales Executives, with specific responsibilities for directing sales, training, and implementing action plans set forth in the marketing plan, under the general guidance and supervision of the Commercial Director and in keeping with the delegation of authority.

As the Director of Sales, you will be responsible for performing the following tasks to the highest standards:

• Responsible for the promotion and sales of all products of the hotel, including but not limited to banquets, rooms, catering, etc.
• Lead the team to achieve sales targets and related tasks set by the hotel.
• Develop sales plans and ensure that all team members maintain and develop customers in the region or industry they are responsible for according to the plan, understanding customer needs through telephone sales, face-to-face visits and other forms, achieving sales.
• Summarize and manage the hotel sales process, conducting regular sales evaluations to ensure each salesperson achieves the sales target.
• Monitor the output value of sales and adjust sales actions according to market changes.
• Organize travel schedules and manage travel expenses to optimize sales force.
• Build relationships with convention companies, conference service companies, travel agents and Hilton regional sales offices.
• Make every employee in the Sales department aware of his / her responsibilities, goals and achievements, and evaluate employees twice a year.
• Personally manage and maintain key accounts.
• Set personal sales goals and select key customers.
• Work with Sales, Marketing Communications and Revenue Management to adjust team bookings to achieve maximum productivity within the hotel.
• Ensure that the Sales team effectively complete quotations, send contracts to customers and follow-up promptly, inviting customers to visit the hotel.
• Ensure that the department sends the teamwork order in a timely manner and the banquet work order is received by the relevant departments.
• Proactively collect market and industry information to share with other members of the Sales team, capturing business opportunities and ultimately converting to business confirmations.
• Understand and be familiar with all product information of competitors, including key customers and their output, hotel rooms, catering, conference promotion information, and feedback promptly to the Director of Business Development.
• Welcome key customers, team leaders and VIPs to the hotel when they arrive.
• Organize regular meetings to ensure effective communication between the Sales team and the hotel Operations team, assisting the Banquet Sales department or Operations department in following up on events during the banquet or meeting.
• Maximize sales at all times and effectively forecast team and banquet revenue.
• Responsible for the budget formulation of relevant departments, actively participate in the formulation of forecasts and market plans.
• Provide regular training to employees to ensure that the team is familiar with hotel products and processes, able to efficiently explore customer needs and provide professional customized services.
• Regularly analyze customer output and source market structure, anticipate market trends and design products and channels in advance to seize business opportunities.
• Lead the Sales team to achieve departmental goals.
• Chair department meetings.
• The department reserves the right to change or supplement the job description if necessary.
• Perform any other reasonable duties assigned.

   

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Hospitality: Volunteer to provide unparalleled hospitality.
• Integrity: Do what you should do all the time.
• Leadership: Strive to be a leader in both your industry and your community.
• Teamwork: Actively promote teamwork spirit in all work.
• Ownership: take responsibility for your actions and make decisions.
• Now: Operate with urgency and discipline.
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