Event Sales Manager

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Crowne Plaza Adelaide Mawson Lakes, is located just 25 minutes from Adelaide’s CBD. Featuring 155 contemporary rooms designed with tech and premium amenities, it caters perfectly to both business and leisure travellers alike and is the leading premium event destination in the North of Adelaide.

The Crowne Meetings & Events Sales Manager plays a pivotal role in driving banqueting revenue and overseeing the successful planning and execution of events. This position works collaboratively with the Food & Beverage team and Executive Chef to ensure our Conference & Events offering consistently exceeds guest and client expectations. In addition, you will build strategic partnerships and external alliances to enhance the hotel’s market positioning, while actively promoting the hotel and brand through community engagement and professional networks.

Working independently, you are responsible for managing the entire event sales cycle from lead generation through execution to post-event follow-up. You are both the face of the business and the engine behind event success. This role requires a unique blend of commercial drive, event planning expertise, operational agility, and high-level professionalism. You are someone with entrepreneurial mindset to constantly grow business and look at different offerings and opportunities.

Ready to take the next step in your career? Join our fun and dynamic team and take on the challenge! 

Your day to day

• Maintain awareness of the hotel’s revenue targets and forecasts, making commercially sound decisions to meet or exceed banqueting revenue goals
• Oversee the full event process: proposals, site inspections, contracts, banquet event orders, and post-event invoicing
• Lead weekly pipeline meetings, actively pursue new revenue opportunities, and drive sales conversion
• Build strategic partnerships and sponsorships to increase brand visibility and business development
• Own lead conversion for the Meetings & Events and support conversion for Business Development leads
• Drive success of key hotel ticketed events (e.g. Mother’s Day, Christmas Day, Melbourne Cup)
• Ensure all internal and community events are financially viable and within budget
• Build and maintain strong relationships with new and existing clients.
• Follow up after events to gather feedback and secure repeat business.
• Handle client concerns or complaints quickly and professionally.
• Meet and greet clients during conference and throughout the day.
• Liaise with internal departments (catering, operations, AV, front desk) to ensure smooth event execution.
• Create event function sheets and briefing documents for operational teams.
• Ensure all client specifications are understood and delivered accurately.
• Update CRM systems with client data, sales activities, and event notes.
• Prepare weekly/monthly sales reports and forecasts.
• https://careers.ihg.com/en/job-details/?jobref=Crowne+Meetings+and+Event+Sales+Manager%7cUK%7c147254#444237