Marketing Manager

• Employee discounts at the Fairmont Scottsdale Princess, local companies and Accor worldwide for you and your family
• Free meals at our on-site employee restaurant
• Learning programs through our Academies designed to sharpen your skills
• Great Medical and Dental benefits, 401K, Direct Deposit etc.
• Career development opportunities within the Fairmont Scottsdale Princess in addition to national promotion opportunities. The sky is the limit!

The Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance brand awareness, drive revenue, and optimize guest engagement. This role reports to the Associate Director of Marketing and collaborates in the execution of marketing activities, including digital marketing, social media, advertising, public relations, and promotional campaigns.

The ideal candidate is a dynamic and creative leader with a strong background in marketing, brand management, and data-driven decision-making.

• Develop and implement comprehensive marketing plans to drive occupancy, revenue, and brand recognition.
• Collaborate with the Associate Director of Marketing to align marketing strategies with overall business goals.
• Oversee digital marketing efforts, including SEO, SEM, email campaigns, and social media strategies.
• Manage advertising and promotional campaigns across multiple channels, ensuring brand consistency.
• Monitor market trends, competitive analysis, and customer insights to optimize marketing strategies.
• Prioritizes and assigns campaign responsibilities to marketing team based on overall goals
• Develops core strategies and initial campaign messaging for all marketing initiatives
• Track and analyze marketing campaign performance, adjusting strategies as needed.
• Utilize data and key performance metrics (KPIs) to drive decision-making and optimize ROI.
• Work with the sales team to create targeted marketing initiatives that support revenue goals.
• Maintain brand integrity across all marketing and communication materials.
• Oversee content creation for digital and print assets, including websites, brochures, and social media.
• Approves all materials deployed from marketing department
• Approves social media content calendars, assets and strategies
• Sources, selects and manages website vendors, photographers and videographers
• Manages paid advertising (social, PPC, etc.) in collaboration with ADOM, DOSM and DORM and marketing budget
• Lead photo and video shoot director
• Manages all vendor contracts and ad hoc purchases
• https://careers.accor.com/global/en/job/senior-marketing-manager-in-fairmont-scottsdale-princess-scottsdale-united-sta-jid-48881