Regional Director, Leisure & Luxury Sales

Canada’s Western Mountain Region consists of five world-class resort hotels located in Canada’s serene mountain landscapes; Fairmont Banff Springs, Fairmont Chateau Lake Louise, Fairmont Jasper Park Lodge, Fairmont Chateau Whistler and The Rimrock Banff. Each resort offers a unique mountain experience for guests and colleagues from around the world. Our hotels offer the opportunity to develop your skills and take your career to new heights.

This is a position for a strong strategic leader with senior sales experience within the luxury hotel sector.  This newly created role for Canada’s Western Mountain Collection (CWMR) oversees the leisure and tour sales activities for Fairmont Banff Springs, The Rimrock Banff, Fairmont Chateau Lake Louise, Fairmont Jasper Park Lodge, and Fairmont Chateau Whistler. The Regional Director of Sales & Marketing – Leisure and Tour is responsible for overseeing the management of the regional sales team for this market, as well as developing and executing leisure sales and marketing strategies, ensuring revenue maximization, supporting existing client relationships, and building out new business sales & marketing opportunities for each of the collection’s hotels.  With a line of sight on an innovative approach to business growth, the Regional Director will identify synergies, support cross selling, and exceed regional and hotel revenue goals.

Job Duties Include:

Based out of Fairmont Banff Springs and reporting to the Regional Director of Sales & Marketing (RDOSM), responsibilities and essential job functions include, but are not limited to, the following:

• Develop and execute strategies to exceed defined KPIs within the tour series, FIT, and luxury consortia market segments.
• Responsible for the development of new business for the hotels within each of the above subsegments, in addition to maximizing revenues and maintaining strong relationships with strategic key accounts.
• Capitalize on collaboration opportunities with key travel agency partners (Virtuoso, Amex Fine Hotels & Resorts, Signature Travel, etc.)
• Provide strong leadership and ongoing coaching, training, and action plan follow up to promote individual and team development
• Develop and execute strategic sales & marketing plans for all leisure segments
• Collaborate with RDSOM, Sales, Revenue, Marketing & PR teams to omptimize revenue and market opportunities
• Manage regional travel budgets, contracting, and negotiation processes
• Support seasonal growth initiatives through itinerary creation and marketing partnerships
• Oversee recruitment and performance management to build a high-performing team
• Maximize collaboration opportunities with DMOs & PMOs, to influence new geo market & air lift creation to drive new revenue sources for long-term growth.
• Research travel consumer trends to identify and capitalize on new opportunities via resort programming and itinerary creation.
• Lead communication with Global Sales team and advocacy of CWMR needs within Accor.
• https://careers.accor.com/global/en/job/regional-director-leisure-and-luxury-sales-in-fairmont-banff-springs-banff-canada-jid-53428