Revenue and E-Commerce Manager

A brilliant opportunity has arisen for a Revenue & E-commerce Manager to be part of the future Sofitel Berlin Das Stue.

This role will be based at Sofitel Berlin Das Stue and will be reporting directly to the General Manager.

The Revenue & E-commerce Manager is responsible for determining strategic goals and tactical efforts, which drive revenue to the hotel on all streams.

He/she will be responsible to maximize the performance through inventory, pricing, distribution strategy; ensures the best interest of profitability is served as well as the integrity of rates and long-term customer satisfaction. He/she will be also responsible for the online presence of the hotel services. Working hand in hand with the rest of the Commercial Team to design, plan and activate the E-commerce strategy on all recommended levers on both web direct and indirect.

What you will be doing:

• Build Digital yearly plan and budget covering all digital channels and levers (Direct and Indirect); as well as the the annual topline budget for approval and track achievement, across all revenue streams.
• Monitor key Revenue Management and E-commerce indicators of hotel performance. Share and prepare analysis & materials for the weekly Revenue Strategy Meetings. Measure and report the performance of all digital marketing campaigns and assess against goals.
• Tracking and analysis of competitive set pricing, yield strategies and digital presence, gaining the ability to predict the comp set reaction to changes in the marketplace.
• Forecasting activity.
• Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).
• Works with
  • Commercial Leadership & Sales Team to encourage strategic selection of the right business segment, determine effective and engaging offers.
  • Reservations and Front Desk to ensure to maximize profit. Provides training on upselling and negotiating techniques.
  • Revenue Culture: Liaise with all teams to ensure revenue management principles are understood and followed.
• Maintains and improves rate standards, policies, procedures.
• Plan and execute all digital marketing activities including but not limited to SEO, SEA, emailing, social media, display, Metasearch.
• Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.
• Manage Hotel’s online reputation.
• https://careers.accor.com/global/en/job/revenue-and-e-commerce-manager-hotel-das-stue-berlin-in-hotel-das-stue-berlin-berlin-germany-jid-113638