Senior Director, Marketing

Contact Details

Office Address
Confidential information
Phone
Confidential information
Contact Name
Hospitality jobs
 Vacancies
Email
ceo@bhfirstconsulting.com

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Senior Director, Marketing

Exceptional Hospitality Starts with You

This role is based at our corporate office in McLean, VA

The Senior Director, Marketing Performance and Growth will lead a new team responsible for ensuring Hilton’s marketing investments are driving optimal brand and commercial outcomes. This is a critical leadership role designed to move Hilton from insight-rich reporting to faster optimization across paid media, digital direct commerce, creative, and growth channels.

This role has accountability for optimization across multiple teams with the goal of reducing the time it takes to move from insight to action. This leader will establish a dedicated performance and optimization hub within Marketing, creating a new operating system with clear ownership, tighter decision-making, and measurable impact on ROI, brand health, channel growth, and digital direct commerce performance.

The Senior Director will be accountable for building the team, operating cadence, cross-functional model, and performance discipline needed to continuously improve how Hilton invests, learns, reallocates, and grows.

What you’ll do during a typical day:

  • Lead the Marketing Performance & Optimization team, establishing the vision, operating model, governance, and day-to-day ways of working for a new embedded optimization capability.
  • Build a faster insight-to-action model that turns performance signals into concrete recommendations, budget shifts, channel adjustments, creative learnings, and measurable outcomes.
  • Optimize paid media investment and performance across major channels, partnering with media, regional marketing, finance, analytics, and agency teams to ensure spend is continuously evaluated and redeployed toward the highest-value opportunities.
  • Diagnose and improve digital direct commerce performance, identifying opportunities across web, mobile, CRM, media, and other growth channels to accelerate revenue and conversion outcomes.
  • Define, test, and scale growth channels by establishing a disciplined test-and-learn agenda, clear measurement frameworks, and repeatable playbooks for scaling what works.
  • Establish a clear operating cadence for the team, including daily performance signal reviews and anomaly detection, weekly optimization recommendations and budget-shift discussions, and monthly channel role and investment recalibration.
  • Build and maintain marketing tagging and tracking methodology in partnership with Marketing Technology team.
  • Create accountability against goal delivery, ensuring optimization work is tied directly to business outcomes rather than reporting activity alone.
  • Translate complex performance data into clear executive narratives and recommendations that help senior leaders make decisions about marketing investment, channel strategy, and growth opportunities.
  • https://efet.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1009/jobs/preview/218218

This job listing was provided by Hospitality Job Vacancies. To apply, please use the link in the job description.

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