Senior Director, Social

What you’ll do during a typical day:

• Lead the Social team responsible for Hilton’s global social presence across Instagram, TikTok, Facebook, YouTube, and emerging platforms
• Build a global social strategy that inspires cultural relevance, brand engagement, and meaningful customer connection
• Build a global creator ecosystem, moving from one-off campaigns to always-on partnerships with creators as long-term brand collaborators
• Develop and implement strategies that build a global Hilton community, turning audiences into active participants, advocates, and storytellers
• Manage team members by providing guidance on priorities, creative excellence, and innovation

How you’ll collaborate with others:

• Play an active role on the leadership team that informs our Media, Experiential & Partnerships, Content, and Creative strategy
• Be a strategic partner to senior leadership, helping shape how Hilton connects with customers in an evolving cultural and platform landscape
• Bring a point of view on consumer behavior, internet culture, and emerging platforms and translate that into action across the organization
• Work with teams to connect social and creator efforts to broader marketing, brand and loyalty initiatives
• Lead, mentor, and inspire a high-performing team, fostering a collaborative, growth-oriented, work environment

Deliverables you’ll take ownership of:

• Shape how Hilton earns attention in culture through social-first, platform-native storytelling that inspires conversation and engagement
• Build a social and creator engine that positions Hilton as one of the most culturally relevant and talked-about travel brands globally
• Turn social engagement into deeper customer relationships, repeat engagement, and brand advocacy
• Create seamless pathways from inspiration to booking to ongoing engagement, partnering across the business to guide long-term customer value
• Define success through a combination of brand impact, engagement quality, and contribution to customer growth
• Evolve Hilton’s approach to social and creator marketing to stay ahead of platform shifts and cultural trends
• Integrate new marketing techniques, tools, and ways of working to deliver a competitive advantage

What It Takes to Make the Stay

You have these minimum qualifications:

• Eight plus (8+) years of experience leading social, influencer and creator marketing
• Five plus (5+) years managing and leading large, globally dispersed teams
• Experience in building and leading Social & Creator teams across global regions (Americas, EMEA, APAC) and execution for large, global brands
• Up to 25% travel

It would be useful if you have:

• Experience building brands that are culturally relevant—not just visible, with an understanding of internet culture and what earns attention
• Experience transforming social and creator marketing into a meaningful driver of brand and outcomes
• Creative and strategic acumen, with a clear point of view on brand storytelling in a platform-native world
• Experience building and scaling creator ecosystems and communities, moving beyond campaigns to sustained engagement
• A global mindset with the ability to balance creative ambition with measurable impact across diverse markets

How We’ll Help You Thrive

At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• https://efet.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/jobs/preview/207508