Social Media Manager

About the Job

As the Social Media Manager, you will play a key role in driving the digital presence, guest engagement, and brand visibility of Mandarin Oriental, Bangkok’s award-winning restaurants, and bars. Working closely with Food & Beverage, Communications, Digital Marketing, Creative teams, and external partners, you will lead the planning and execution of integrated social media strategies that strengthen brand awareness, enhance guest engagement, and support commercial objectives.

This role combines creativity, storytelling, and analytical thinking, with a strong focus on content creation, community management, paid social media, and performance optimization. You will bring our distinctive dining and bar experiences to life across multiple digital platforms while ensuring alignment with Mandarin Oriental’s luxury positioning, brand standards, and legendary service excellence.

Key Responsibilities

• Develop and execute organic and paid social media strategies for Mandarin Oriental, Bangkok’s restaurant and bar brands, while managing the hotel’s LINE Official Account.
• Create, publish, and optimize engaging content across multiple platforms, including posts, Stories, Reels, videos, and digital campaigns.
• Manage community engagement, social advertising, performance analysis, and reporting to drive brand awareness, guest engagement, and business results.
• Collaborate closely with Food & Beverage, Marketing, Creative, Operations, and external partners to ensure all communications reflect Mandarin Oriental’s luxury brand standards and unique outlet identities.

As a Social Media Manager, We Expect You to Have

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field, with at least 5 years of experience in social media or content marketing and 2 years in a managerial or senior specialist role.
• Proven experience developing and managing multi-platform social media strategies for hospitality, lifestyle, luxury, or premium consumer brands.
• Strong content creation, copywriting, storytelling, and social media analytics skills, with the ability to translate data into actionable insights.
• Creative, trend-aware, and highly organized with a strong understanding of luxury brand aesthetics and digital best practices.
• Excellent communication, stakeholder management, and collaboration skills, with the confidence to work cross-functionally and lead projects independently.
• Fluent in English; Thai language proficiency is an advantage.

Our commitment to you

https://careers.mandarinoriental.com/jobs/social-media-manager-bangkok-thailand