Prepare pre-opening budget and plan soft opening, grand opening activities and budget accordingly
Strategic marketing planning for Pre-Opening and post opening of hotel
Develop and implement overarching marketing strategies aligned with the business objectives of the hotel
Conduct market research to identify trends, guests preferences, and competitive positioning.
Brand development and positioning
Define and maintain the Pullman brand identity, ensuring consistency across all marketing channels.
Develop and articulate a compelling brand narrative that resonates with the target audience.
Digital marketing campaigns
Oversee digital marketing initiatives, including website optimization, SEO, SEM, social media, email marketing, and online advertising.
Leverage data analytics to measure campaign performance and optimize for maximum impact.
Content creation and storytelling
Lead content creation efforts, developing engaging and relevant content for various platforms.
Craft compelling narratives that showcase the unique offerings and experiences provided by Pullman Ninh Binh
Collaboration with sales teams
Collaborate closely with sales teams to align marketing efforts with revenue goals.
Develop marketing collateral and materials that support sales efforts, such as brochures, presentations, and promotional materials.
Public relations and media relations
Manage public relations strategies to enhance the establishment’s visibility and reputation.
Foster relationships with media outlets, influencers, and industry partners to secure positive coverage.
Event marketing
Plan and execute marketing strategies for events, promotions, and special packages offered by the establishment.
Coordinate with event planners and other departments to ensure seamless execution.
Customer relationship management (CRM)
This job listing was provided by Hospitality Job Vacancies. To apply, please use the link in the job description.
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