The Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance the hotel’s brand awareness, drive revenue growth, and position the property as a leading luxury destination in Cancún. This role oversees digital marketing, branding, PR, advertising, and promotional campaigns while ensuring alignment with the hotel’s business objectives.
Key Responsibilities:
1. Marketing Strategy & Brand Management:
- Develop and implement comprehensive marketing plans to promote the hotel’s luxury positioning, dining outlets, spa, events, and guest experiences.
- Maintain and strengthen the hotel’s brand identity, ensuring consistency across all channels (website, social media, print, etc.).
- Monitor market trends, competitor activities, and customer insights to adjust strategies accordingly.
2. Digital Marketing & Online Presence:
- Understanding of the hotel’s digital marketing efforts, including SEO/SEM, email marketing, paid advertising (Google Ads, Meta, etc.), and content strategy.
- Lead social media strategy (Instagram, Facebook, LinkedIn, TikTok, etc.), engaging with influencers and generating visually compelling content.
3. Public Relations & Media Relations:
- Collaborate with PR agencies and media outlets to secure coverage in luxury travel publications, blogs, and broadcast channels.
- Organize press trips, FAM tours, and media events to showcase the hotel’s offerings.
- Handle crisis communications and maintain a positive brand reputation.
4. Advertising & Promotions:
- Plan and execute multi-channel advertising campaigns (print, digital, OTA partnerships, etc.).
- Develop seasonal promotions, packages, and partnerships with luxury brands or local attractions.
- Monitor campaign performance and ROI, adjusting strategies as needed.
5. Content Creation & Storytelling:
- Supervise the production of high-quality visual and written content (photos, videos, blogs, newsletters).
- Ensure all marketing materials reflect the hotel’s luxury standards and appeal to target audiences (leisure travelers, honeymooners, corporate clients, etc.).
6. Analytics & Reporting:
- Track KPIs (website traffic, conversion rates, social engagement, revenue impact) and prepare regular reports for management.
- Use data-driven insights to optimize marketing efforts and budget allocation.
Qualifications
- Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
- 5+ years of marketing experience, preferably in luxury hotels/resorts or tourism.
- Strong expertise in digital marketing (SEO, SEM, social media, email automation tools).
- Proficiency in analytics tools (Google Analytics, Meta Business Suite, CRM systems).
- Excellent communication skills in English and Spanish (written and spoken).
- Creative thinker with strong project management and leadership abilities.
- Knowledge of the Cancún/Riviera Maya market and key travel industry trends
- https://careers.accor.com/global/en/job/marketing-manager-in-sls-cancun-sls-cancun-mexico-jid-56868
