Cluster Marketing Manager

Do you have a knack for innovative strategies, a love for creating exceptional guest journeys and a keen eye for impactful digital experiences? Bring your creativity, passion and business acumen to a world-class brand. The possibilities are endless with a career at Hilton, the #1 America’s Best Workplace awarded by Great Place to Work & Fortune for two consecutive years. Come for the job, thrive in your career, and enjoy the journey of Making the Stay.

This position requires coverage of three hotels, two of which are “big box” Hilton brand properties in New Orleans and Atlanta, and thus large contributors to the Hilton portfolio in the Americas. The third is an Embassy Suites in a lovely location in the Buckhead neighborhood of Atlanta.

PRINCIPLE RESPONSIBILITIES & POSITION PURPOSE

In this role, you will support the Cluster Director of Marketing in all Marketing Strategy, Planning & Execution for the three-hotel cluster.

• Assist in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Cluster Director of Marketing; including, but not limited to Ecommerce, Digital Audits/Merchandising, Social Media, Paid Digital & Traditional Advertising, Video/Photography Shoots & Content Management, etc.
• All efforts should be focused on maximizing commercial performance.
• Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.

The keys to success in this role are as follows:

• Build a close alignment with on-property, regional, and brand marketing teams.
• Highly adaptable to seasonality and conflicting priorities.
• Successfully execute the tactical elements of the annual marketing plan.
• Strong project management skills, with the ability to prioritize multiple projects at once.
• Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

KEY DUTIES

• Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind.
• Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites, Digital & Traditional Advertising, Photography and Videography) and that each aligns with the hotel’s branding and positioning strategy by guest segment.
• Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: “Holiday Suite”)
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments – candidate should possess Canva creative skills
• Monthly Reporting: Under the guidance of the Cluster Director of Marketing, owns & prepares monthly marketing activity reports
• https://jobs.hilton.com/apac/en/job/HOT0BTUG/Cluster-Marketing-Manager-Atlanta-and-New-Orleans