Digital Marketing Manager

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Resort Mallorca at Formentor, perched on the spectacular Formentor Peninsula and surrounded by panoramic views of the Mediterranean and the stunning landscape, first opened its doors in August 2024 following an extensive restoration and renovation of the historic property, originally inaugurated in 1929 on a vast private estate. After its successful debut, the resort will reopen to guests in March 2025, reaffirming its status as a unique destination of luxury and elegance on the island.

BASIC PURPOSE:

This position will develop and execute marketing strategies relating to digital performance, paid social, interactive and traditional media. Is a key player of the hotel’s/resort’s commercial team and provides support and direction while maintaining the presence of the hotel’s/resort’s, its features and products, based on Four Seasons brand standards.

ESSENTIAL FUNCTIONS:

• Oversee and manage the Hotel’s/Resort’s digital strategy with a proactive and creative approach to all digital and electronic marketing platforms.

• Support Director of PR & Communication and agency partners with digital marketing strategies and tactics including SEO, PPC, paid social, email marketing (LMLM) and display advertising to ensure messaging and creative is aligned across all platforms
• Work closely with digital media agencies for new campaigns implementation, budget allocation and reporting overall web and traffic performance across all platforms
• Oversees and optimizes online and offline presence of Hotel/Resort including content and images on Four Seasons-owned channels (FS.com, Four Seasons App, Preferred Partner, Sales Resource, etc.), OTAs and partner websites, ensuring alignment with the Hotel’s/Resort’s positioning, business objectives, and storytelling.

• Coordinate production of photo and video shoots at the hotel/resort.
• Oversees the hotel’s/Resort’s digital content strategy and manages all paid social media campaigns, creating relevant and engaging content and increasing follower engagement. Oversee, plan and deliver content across different platforms using scheduling tools. Monitor, track, analyze and report on performance on social media platforms.
• Support Director of PR & Communications to develop integrated PR, social media and content programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise.

KNOWLEDGE AND SKILLS:

• 4 years of experience as a Digital and Paid Media Specialist or similar role, preferable from the Luxury space

• Good Command of Analytics platforms; Adobe is a plus.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of social media platforms and best practices
• Understanding of SEO and web traffic metrics
• Good understanding of social media KPIs
• https://careers.fourseasons.com/us/en/job/REQ10355845/Digital-Marketing-Manager-Four-Seasons-Resort-Mallorca-at-Formentor