Director of Sales

Additional Information: This hotel is owned and operated by an independent franchisee, Aquila Lodging. The franchisee is a separate company and a separate employer from Marriott International, Inc.  The franchisee is a separate company and a separate employer from Marriott International, Inc. and its subsidiary companies (collectively, “Marriott”). The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, termination, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you apply for this position, Marriott will have no involvement in the selection process. Your application information will not be provided to or accessible by Marriott. If you accept a position at this hotel, you will be employed by a franchisee, not Marriott.

Hotel & Position Summary
The Aloft Fort Worth Downtown is a branded Lifestyle hotel and we are on the hunt for a Director of Sales to join our team. Our property has 180 guest rooms and 4200 square feet of meeting space. You are also responsible for leading a sales team of three, for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). You will be managing all areas of sales according to Brand standards to achieve a professional rapport within the local business community. The Director of Sales is a “hands-on” manager, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business. The Director of Sales central focus is in sales and the development of his/her sales team.

Responsibilities
You must be able to perform the following:
* Meets or exceeds budgeted REVPAR for the hotel.
* Prepares hotel’s Annual Sales and Marketing plan.
* Prepares departmental budget that correctly reflects the hotel’s business plan.
* Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
* Knows the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand.
* Knows the principal competition for each market segment and takes advantage of hotel’s strengths against each competitor.
* Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).
* Develops/assists with development of the hotel’s marketing and sales plan based on the hotel’s position and strengths within each market segment.
* Implements hotel’s marketing and sales plan.
* Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each.
* Identifies and maintains constant communications with the hotel’s key accounts.
* Actively sells room nights through outside sales calls, telemarketing, tours, etc.
* Actively sells to in-house guests.
* Knows the competition well. In addition, is familiar with all “business” in the market, where that “business” stays and why.
* Uses the resources available to surface, call on, and track potential business.

Experience Required
* College degree preferred
* At least 5 years of progressive sales leadership experience within a hotel environment.
* Experience in a downtown / convention market preferred
* Marriott brand experience highly preferred, but not required

https://careers.marriott.com/director-of-sales/job/A44BA4FEB36C06381AD3ED11D0334757