Group Director F&B Brand

Mandarin Oriental is looking for a Group Director Brand F&B to join our Food & Beverage team.

Are you a visionary leader with a passion for creating world-class dining experiences? Do you thrive in a collaborative environment, blending creative storytelling with commercial acumen? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Based at our Hong Kong Corporate Office, the Group Director Brand F&B leads the strategic creation, development, and stewardship of world-class restaurant and bar concepts globally. This role drives F&B brand innovation, elevates guest experience, and delivers commercially successful, scalable concepts that strengthen Mandarin Oriental’s brand equity.

Reporting to the Group Director of Food & Beverage, this position works closely with Development, Design, Operations, Brand Management, and Ownership Groups to guide the entire lifecycle of F&B concepts—from market research and creative direction to operational readiness and brand performance.

As Group Director Brand F&B, you will be responsible for:

Brand Development & Creative Direction

• Lead creative development of signature restaurants, bars, cafés, lounges, retail, and quick-service concepts globally.
• Translate business needs and brand strategy into compelling, commercially viable F&B concepts.
• Drive creative direction including naming, brand identity, guest journey, ambience, menu positioning, OS&E, uniforms, and service rituals.
• Serve as brand guardian for all F&B concepts, ensuring alignment with brand standards and regional relevance.
• Develop scalable brands as part of Group F&B strategy.

Strategic F&B Programming

• Architect multi-venue strategies, concept zoning, and spatial planning input for hotels.
• Develop scalable solutions including Master Prototypes and enterprise toolkits for consistent deployment.
• Create bespoke F&B brands when owners do not adopt existing prototypes.

Project Leadership & Cross-Functional Partnership

• Lead cross-functional teams (Design, Culinary, Operations, Marketing, Procurement, Development) to deliver concepts on time and within scope.
• Present concept briefs, mood boards, and commercial rationale to stakeholders and owners.
• Manage multiple concurrent projects across development pipelines, conversions, and flagship repositioning.

Market Intelligence & Brand Strategy

https://careers.mandarinoriental.com/jobs/group-director-f-b-brand-hong-kong-hong-kong-island