Director of Sales and Marketing

JOB DESCRIPTION

As the Director of Sales & Marketing with Conrad Indianapolis, you will be responsible for overseeing commercial strategies for your hotel. Your goal is to improve the performance of the asset by connecting strategy and business processes.

Hilton’s Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering, and events management, call centers, and analytics functions. These functions are the core of Hilton’s “commercial engine” and are essential to Hilton’s ability to drive profitable growth.

What will I be doing?

The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a “predictive and prescriptive” approach to drive performance. This includes but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.

In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills.

Strategy:

• Produce your hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support
• Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves
• Direct accountability for setting the strategy and delivery of your hotels revenues including group rooms, business transient and leisure transient
• Work with Commercial Leadership to ensure that Business Review Guidelines (current to + 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales opportunities and achieve positive group market share.  This is done in conjunction with the DORM
• Provide support and guidance to the Marketing Manager with hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective
• Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies
• Work with fellow Executive Committee members to ensure profits are maximized in line with NOI, GOP and EBITDA targets
• Work with the Director of Catering & Events and Associate Director of Sales to develop and execute departmental expense budget and forecasts
• Develop and maintain detailed and real-time knowledge of all competitor and market activity
• Responsible for the execution of the annual SIP (Sales Incentive Program) for direct reports

Leadership:

• Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies
• https://jobs.hilton.com/apac/en/job/HOT0C8LZ/Director-of-Sales-and-Marketing-Conrad-Indianapolis